Director, Product & GTM

Company Overview (Who are we? Why should you join us?)

At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,000 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.

At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.

Our Values and Leadership Behaviors

 

About the role

We’re launching a new enterprise-focused business: helping companies sell their unused devices and/or source high-quality used devices to save money and support their sustainability goals. 
 
We’re looking for a founding Product & GTM Leader who can take this initiative from 0 → 1: validating the opportunity, shaping the offering, and winning the first customers. This is not a “take a playbook and run it” role—this is for someone who writes the playbook. 
 
You’ll combine: 
- Product thinking (what should we build and why?) 
- Sales & BD skills (who needs this and how do we win them?) 
- Operational know-how (how do we actually deliver reliably, at scale?) 
 
You’ll be the person who figures it out—using common sense, hustle, and your network to open doors and turn a concept into a revenue-generating business. 

What You’ll Do 

0 → 1 Product & Strategy 

• Translate a broad idea (enterprises buying/selling used devices via ecoATM”) into a concrete product offering, pricing, and go-to-market plan. 

• Identify priority customer segments (e.g., mid-market/enterprise IT, finance, procurement, mobility, ITAD partners) and the most compelling initial use cases. 

• Build the early value proposition, product positioning, and messaging; iterate quickly based on customer feedback. 

Customer Development & Sales 

• Use your network, outbound prospecting, and creative hustle to secure meetings with decision-makers and influencers in target accounts. 

• Lead the full sales cycle from discovery → solution design → proposal → negotiation → close for the first wave of customers. 

• Partner with internal teams to design pilots and proof-of-concepts; own the feedback loop and iteratively improve the offering. 

Operations & Delivery 

• Work cross-functionally with operations, logistics, finance, pricing, legal, and product/engineering to design practical, scalable workflows for device intake, testing, data wipe, grading, pricing, and fulfillment. 

• Define and refine SLAs, SOPs, and handoffs, ensuring we can deliver reliably on what we sell. 

• Identify gaps in our existing processes or systems and drive solutions (even if they’re scrappy at first). 

Internal Leadership & Playbook Building 

• Act as the internal “GM” for this initiative: you see across sales, product, and operations and connect the dots. 

• Create the playbooks, tools, and templates (sales decks, discovery guides, pricing frameworks, process docs) that will later scale to a team. 

• Provide clear visibility into progress, learnings, an