Senior Social Media Strategist IS-1035-12

Application Deadline: 23 October 2025

Department: National Museum of African American History and Culture

Employment Type: Full Time

Location: Washington, DC

Compensation: $101,401 - $131,826 / year

Description

OPEN DATE:  September 22, 2025                 CLOSING DATE:  October 23, 2025    (This job will close once 150 applications are received, which may be sooner than the closing date.)     
POSITION TYPE: Trust FundAPPOINTMENT TYPE:  Indefinite    SCHEDULE: Full Time DUTY LOCATION: Washington, DC 

Position sensitivity and risk:  
Non-sensitive(NS)/Low Risk

Open to all qualified applicants
What are Trust Fund Positions?Trust Fund positions are unique to the Smithsonian. They are paid for from a variety of sources, including the Smithsonian endowment, revenue from our business activities, donations, grants and contracts. Trust employees are not part of the civil service, nor does trust fund employment lead to Federal status. The salary ranges for trust positions are generally the same as for federal positions and in many cases trust and federal employees work side by side. Trust employees have their own benefit program, which may include Health, Dental & Vision Insurance, Life Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Plan, Discounts for Smithsonian Memberships, Museum Stores and Restaurants, Credit Union, Smithsonian Early Enrichment Center (Child Care), Flexible Spending Account (Health & Dependent Care).  Conditions of Employment

• Pass Pre-employment Background Check and Subsequent Background Investigation for position designated.
• Complete a Probationary Period.
• Maintain a Bank Account for Direct Deposit/Electronic Transfer.
• The position is open to all candidates eligible to work in the United States.  Proof of eligibility to work in U.S. is not required to apply.
• Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement. 

OVERVIEW

The Smithsonian Institution is the world’s largest museum, education, and research complex, with 21 museums and the National Zoo.  This position is in the National Museum of African American History and Culture (NMAAHC). The National Museum of African American History and Culture is a national museum for the study and exhibition of African American history and culture.  

DUTIES AND RESPONSIBILITIES

This position is in the Office of Public Affairs, National Museum of African American History and Culture (NMAAHC).  The Senior Social Media Strategist creates, develops, executes and evaluates a comprehensive social media strategy that leverages museum content across the Museum's social media channels to create personal connections and foster dialogues.

In this position, you will:

• plan, design and implement social media programs and campaigns.
• develop social media policies and procedures.
• determine which metrics (such as referring traffic, quality of content, share of voice, total size of community, engagement rate, sentiment and conversion rate) are most appropriate to measure the Museum's social media strategy.
• analyze social media analytics and user feedback to understand trends and content effectiveness.
• review and report on the effectiveness of campaigns to maximize results.
• strategize with and educate management team and Museum staff on how best to incorporate relevant social media techniques into the Museum's culture, how to handle issues or problems and best leverage social media to increase participation.

QUALIFICATION REQUIREMENTS

Experience: To qualify for this position, applicants must have 1 year of related and specialized experience equivalent to the grade 11 level in the Federal Service (described below):

• Knowledge, understanding, and experience leveraging existing social media platforms and emerging trends in digital marketing to develop strategies that cultivate community engagement and media interest.
• Experience using social media in a museum, cultural or educational institution to inform, educate and engage the public.
• Knowledge of African American history and culture to effectively develop content, advise on cultural moments, and communicate the organizational or institutional mission, content, and programs to audiences.
• Experience developing comprehensive social strategies, measuri