Digital Marketing Specialist

About Exponent

Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients’ most profoundly unique, unprecedented, and urgent challenges.  

 

We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.  

 

Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you’ll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drives our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!   

 

Key statistics:

• 1,100+ Team members
• 950+ Consultants
• 640+ Ph.D.s
• 90+ Disciplines
• 30+ Offices globally

Our Opportunity

Exponent is looking for a Digital Marketing Specialist in Oakland, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

You will be responsible for

• Learning Exponent’s complex scientific and engineering consulting business
• Understanding our client audiences and personas
• Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
• Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
• Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
• Managing lead nurture campaigns
• Applying innovative lead generation tactics
• Writing compelling content for web, email, and social campaigns
• Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
• Applying account-based marketing tactics and automation workflows for specific targets and industries
• Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
• Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
• Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
• Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
• Paid LinkedIn campaigns and Google Ads
• Partner with IT department to integrate marketing technology tools and company’s CRM
• Optimizing Exponent’s brand in LLMs
• Coordinating with marketing tech account representatives and administering systems

You will have the following skills and qualifications

• Bachelor’s degree in marketing, business, communication, journalism, English or related field
• Ability to write compelling content
• Strong data analysis and data presentation skills
• 6-8 years of marketing experience
• Experience developing and implementing strategic marketing communications plans and B2B programs
• Power BI dashboards
• Ability to plan, carry out and provide support for projects with minimal supervision
• Proficiency in MS Office and PowerPoint
• Excellent reporting and Excel skills
• Experience in HubSpot or other email marketing software
• Proficiency in G4 and Looker Studio
• Proficiency in Drupal or WordPress
• Proficiency in SEMRush
• Knowledge of html is a plus

Life @ Exponent

To learn more about life at Exponent and our impact, please visit the following links:https://www.exponent.com/careers/life-exponent https://www.exponent.com/company/our-impact

 

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

 

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

Work Environment

At Exponent, we ha