Principal Market Development Specialist - Patient Marketing
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
This individual will be responsible for leading the development and execution of patient marketing programs, in close collaborating with external partners and cross-functional teams.We are hiring a Principal Specialist – Patient Market Development to be part of our high-performing patient marketing team as we expand the launch of this novel therapy. We look for leaders at every level who have a clear vision of where we are going and how to get there and are bold inclusive thinkers who create new ideas and bring our best solutions forward to benefit our patients, business partners, and customers.
A DAY IN THE LIFE:
This individual will be responsible for leading the development and execution of patient marketing programs, in close collaborating with external partners and cross-functional teams. Responsibilities will include:
- Manage multi-channel patient marketing program, in close collaboration with relevant HCP marketing and field counterparts, to activate local patient access
- Collaborate closely within the patient team to execute and integrate program as part of a broader direct-to-consumer strategy
- Lead agency partnership to support flawless execution, ongoing improvements, and program optimization
- Partner with legal, compliance, and regulatory stakeholders to accelerate development of innovative patient-centric programs
- Develop patient testimonials and patient ambassador program
- Leverage patient insights to improve patient experience across channels
- Demonstrate strong analytical skills to strategically deploy programs as well as track, report, and optimize on program performance.
Nice to Have:
- M.B.A. or another Advanced Degree
- Demonstrated experience leading strong agency partnerships
- Exceptional project-management skills
- Proven ability to build relationships with key stakeholders including patients, physicians, key opinion leaders, and an extensive sales organization
- Experience in driving integrated digital campaigns and innovative marketing solutions in highly regulated environment
- Proven track record of navigating a complex matrixed environment in a fast-moving organization
- Exceptional collaboration and communications skills
- Experience in direct-to-patient marketing and/or market development experience in medical device industry
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
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