Marketing Manager, CRM

Marketing Manager, CRM Location New York Business Area News and Media Ref # 10043483

Description & Requirements

We are seeking an independent, data-driven and creative Marketing Manager, CRM to help shape the future of how we engage with our global audience of free readers and paid subscribers. You’ll play a pivotal role in driving subscription conversion, engagement, retention, and revenue growth across a suite of digital products. 
The ideal candidate will thrive at the intersection of strategy and execution, is passionate about the customer journey, loves experimentation and has a personal interest in news and/or business and finance. You’ll work alongside partners across Marketing, Product, Editorial, Creative, and more to build, launch, and optimize high-impact lifecycle campaigns across channels. 
What you’ll do:

• Lead CRM strategies to drive subscriber engagement, retention, and revenue across Group and Consumer segments
• Own campaign execution end-to-end – from inception to strategic briefing and creative development, to deployment and post-campaign analysis.
• Build cross-channel journeys (email + app) that are personalized, timely, and aligned with subscriber needs and behaviors
• Collaborate with Creative partners to develop compelling, relevant marketing messaging that drives impact.
• Drive continuous improvement with test-and-learn plans across targeting, content, creative, and cadence.
• Analyze campaign performance, provide insights, and clearly communicate results and next steps to stakeholders and leadership.
• Champion best practices in customer-first decision-making, deliverability, and channel health. 

What you’ll have: 

• 2-5 years experience in CRM, lifecycle marketing, or retention marketing, preferably in a subscription and/or content-focused business.
• Proven track record executing high-impact campaigns across owned channels, with deep expertise in email. 
• Strong project management skills; comfortable juggling multiple priorities and timelines. 
• Hands-on experience with marketing automation platforms (e.g. Braze, Iterable)
• Analytical mindset — skilled in using data to inform decisions, optimize performance, and tell compelling stories.
• Creative problem-solver who can think both strategically and tactically.
• Excellent communication and collaboration skills; able to work cross-functionally with product, editorial, and design partners.
• A passion for customer experience and a curiosity about what drives user behavior.
• Interest in news, current events, or media is a big plus.

Salary Range = 70000 - 95000 USD Annually + Benefits + Bonus
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.


We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation, [Exempt roles only], paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.