Senior Product Manager - MS Franchise

Job Description

About This Role 
This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. As a Senior Product Manager of DTC Marketing, Digital Content Designer you will be responsible for the delivery of digital content across Biogen’s MS brands. You will partner with the wider MS Marketing team and manage agencies responsible for developing creative content and digital solutions. In addition, you will deliver an integrated digital experience while monitoring and optimizing performance and take ownership of partnerships with Patient Advocacy Groups (PAGs) and local sponsorship opportunities. 
 

What You’ll Do 
Deliver MS Marketing Portfolio Patient Strategy
•    Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy, focusing on understanding and improving customer experience with the brand
•    Collaborate with Patient Advocacy Groups (PAGs) and local field teams to develop and execute comprehensive patient advocacy strategy (e.g. sponsorships, B2B opportunities), to further the connection and trust between Biogen and its customers. Support these relationships in collaboration with the Global team to orchestrate initiatives, manage related event and content and track tangible benefits. 
•    Tailor digital campaigns to specific patient targets, considering patient segmentation, brand priorities and market dynamics to ensure messages are relevant and resonate with the intended audience
Manage Agencies and Activate Cross-Functional Partners
•    Clearly communicate the Digital and sponsorship Portfolio MS Marketing Strategy to selected agency partners and relevant internal stakeholders to ensure understanding of scope of work and support needed
•    Effectively oversee, guide, and monitor agency partners through project execution to ensure timely delivery of high-quality, measurable, digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process
•    Collaborate with Marketing team, agencies, and Cross-Functional partners to establish and track KPIs for campaigns and projects
Optimize Strategy Based on Performance and Data Analysis
•    Utilize data analytics and digital tools to track engagement, analyze user behavior, and measure impact of digital marketing initiatives
•    Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy
•    Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performance

Who You Are 
You are a problem solver who thrives working in a collaborative environment.

Qualifications

Required Skills: 
•    5-7+ years pharmaceutical marketing experience; minimum 2 years digital experience 
•    Expertise with varying channels and tactics, digital platforms, and associated compliance and regulatory requirements 
•    Demonstrated success managing agencies, external partners and internal stakeholders
•    Experience managing budget and finances 
•    Bachelor’s degree; Advanced degree preferred (e.g., MBA, PharmD)

Preferred Skills:
•    Neurology experience is a plus 

Additional Information

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression