Senior Manager Marketing Brand Planning

Overview

Shionogi Inc. is a U.S. subsidiary of Shionogi & Co., Ltd., a global pharmaceutical company with a long history of bringing innovative medicines to patients. Building on its leadership in infectious disease, Shionogi Inc. is establishing a best-in-class rare disease franchise. The company’s growing rare disease team is helping shape the future of RADICAVA® (edaravone) for the amyotrophic lateral sclerosis (ALS) community. In the United States, RADICAVA® has an established legacy, with the injectable formulation launched in 2017 and the oral suspension introduced in 2022. Building on that strong foundation, Shionogi is focused on advancing RADICAVA with a commitment to scientific excellence, patient impact and long-term innovation in rare disease. 

 

 The Senior Manager, Marketing Brand Planning is responsible for translating insights from a variety of sources into actionable marketing ideas in terms of helping strategies, tactics, messages, educational programs and other communications. Reporting to the Director of Marketing, conduct the yearly comprehensive full lifecycle brand marketing plan. Responsible for collecting input and product insights from all functional areas of the organization, presenting on a regular basis to the cross functional team, and facilitating a series of small functional meetings and larger cross functional meetings to align on strategic imperatives and tactical priorities. 

 

This role will also support a variety of specific marketing or cross functional projects as needed to help the HCP and Patient Marketing teams execute or measure their tactics The Senior Manager, Brand Marketing Planning will collaborate closely with other functional areas as well as HCPs/KOLs, patient advocacy groups, creative agencies and other external partners to ensure harmony and alignment across the organization for successful commercialization.

 

Responsibilities

KEY RESPONSIBILITIES

• Develop the Commercial brand plans with direction from key project owners. Track implementation and share insights with key stakeholders to meet or exceed marketing plan objectives.
• Leverage insights from primary Market Research, advisory boards, secondary data sources, competitive intelligence and other information sources to develop brand strategy and tactics.
• Own all the original Data on File documentation supporting promotional messages on numbers of patients, adherence, number of prescribers, etc.
• Works independently, effectively and collaborates with other Marketing colleagues, field leadership, MCM/PS, market access, and external agencies/partners by creating effective, positive partnerships that ensure alignment of business needs and objectives.
• Develop relationships working with external agencies and partners including negotiating contracts which are sensitive to bottom-line profitability.
• Lead specific special marketing projects through all stages of development from planning to execution including working with creative agencies and medical, legal and regulatory reviewers.
• Assist in developing key analyses and presentations for senior commercial leadership and other stakeholders in support of business development/commercialization planning investment decisions.
• Ensure that all agency and partner contracts are negotiated and executed according to the plan and in compliance with all applicable policies and regulations.
• Analyze and present on key market trends. Proactively seek out and evaluate new data sources, tools, and analytics to help improve brand performance, and identify/incorporate industry best practices.
• Perform company-specific and product-specific desktop research to further inform commercial assessments; support the development/analysis of tailored external market research through third parties.
• Other duties as needed to support the Marketing and Commercial teams. 

QUALIFICATIONS

Education:

• Bachelor's degree required.
• MBA or Graduate level degree preferred.

Professional Experience:

• Minimum of 5+ years of experience in pharmaceutical market research, marketing, or market access required. Some prior pharmaceutical sales experience is a plus

Knowledge and Skills:

• Strong business acumen, leadership, business case development, and budget management skills; demonstrated ability to leverage insights into brand strategies.
• Proven ability to work with a cross functional team toward a shared goal.
• Experience understanding the key forces impacting a pharmaceutical product’s success / failure
• General knowledge of commercial agreements and intellectual property issues.
• Leads by example, displaying integrity,