Regional Commercial Marketing Manager AMEC

The Regional Marketing Manager is responsible and in charge to define and drive the commercial engagement with direct customers and distribution partners, to maximize the revenue and ASP.

The Regional Marketing Manager collaborates closely with all other Marketing teams and deploys pricing (strategy and processes) into the market, together with the Sales teams. The RMM aims to capture new opportunities and defends our network share to grow Nexperia’s Sales and QSAM consistently and profitably.

The Regional Marketing Manager is a strategic thinker who balances short term profit optimization with long term marketing and growth ambitions. The RMM strives in fast-paced market environments with changing business cycles and therefore displays a high amount of self-motivation and an analytical, can-do mindset.

KEY RESPONSIBILITIES:

• Build and maintain a (Sub-)Region specific business development plan, focusing on end customer potentials (TAM/SAM/QSAM), application trends and Marketing Lead generation
• Engage with and develop end customers to increase Nexperia’s share of wallet, regularly review and improve existing business models and increase Nexperia’s value offering by coordinating all service models.
• Manage the pricing strategy and execution in the region, including quoting to distributors and end customers
• Manage RFQs and plan, execute and review regular negotiations with end customers efficiently and effectively to grow our business
• Create and manage the BGs sales channel strategy, including list price updates (MPP / DBC), incentive programs and influencing terms & conditions of contracts
• Collect and share price insights from the market (benchmarking) to support the business creation process
• Collaborate with our Sales teams to follow up on Marketing & Sales Leads, plan new business opportunities in the Marketing Forecast and convert leads to Sales.

SKILLS /COMPETENCIES

Hard Skills: 

• Strong background in Marketing, tools and methodologies (SWOT, CRM, Lead Management, Business Development)
• Preferably knowledge of semiconductor markets, customers and/or supply chains
• Excellent negotiation and decision-making skills
• Excellent presentation and storytelling skills
• Advanced knowledge of business intelligence tools, e.g. Spotfire or PowerBI or comparable
• Excellent communication, presentation and negotiation skills in English
• Fluent in English

Soft Skills: 

• Excellent analytical skills and structured work approach
• Highly self-motivated, team-oriented, result-driven
• Strong customer mindset and interest in global supply chains
• Intercultural awareness and ability to work in international teams
• Eagerness to learn, adapt and contribute in a fast-paced business environment

JOB SPECIFICATIONS:

• Bachelor’s or master’s degree, preferably in Electrical Engineering, Business Administration, Marketing or Economics
• Minimum 3-5 years of working experience as a marketer, analyst or sales preferably in the semiconductor industry or other B2B commodity industries

ACCOUNTABILITIES:

KPIs – Deliverables and Process:

• (Sub-)Regional Revenue and Revenue Growth
• Assigned End Customer Growth (POS)
• Discovery and Conversion of Marketing Leads
• Design-in and Design-win
• Market Share

Output (Deliverables):

• (Sub-)Regional Development Plan
• Portfolio specific Marketing Programs
• Regular reporting on Opportunity pipeline, actions, design- in/win and revenue gains closing gaps
• Market Research and Competition Analysis, Share Benchmarking
• Continuous improvement on Marketing reporting platforms
  
   

Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.

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