Vice President, Global Distribution

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets. Learn more at www.silabs.com.

Vice President, Global Distribution

We are Silicon Labs. We are a leader in secure, intelligent wireless technology for a more connected world. Our integrated hardware and software platform, intuitive development tools, unmatched ecosystem and robust support make us the ideal long-term partner in building advanced industrial, commercial, home and life applications. We make it easy for developers to solve complex wireless challenges throughout the product lifecycle and get to market quickly with innovative solutions that transform industries, grow economies, and improve lives. 

Role

As the Vice President of Global Distribution Partners, you will lead the worldwide channel strategy that fuels our customer count and revenue growth. You’ll dictate how we engage global and regional distributors to accelerate design-in activity, broaden reach into emerging markets, and deliver consistent sell-through performance across our portfolio of wireless and microcontroller solutions.

This is a high-visibility, high-impact leadership role responsible for shaping how Silicon Labs reaches and supports thousands of customers, from global OEMs to the innovators designing the next generation of connected devices.

Responsibilities

• Define and drive the global distribution strategy: Group and develop partners by capability and coverage. Establish regional roles across the Americas, EMEA, and APJ regions and ensure clear alignment between marketing and channel strategies 
• Drive development partner motions: Lead distributor-led demand creation and set expectations for broad market and long-tail account coverage strategies
• NPI launch planning - Align channel strategies by technology:
  • Wi-Fi and Bluetooth Low Energy (BLE), success depends on share gain and design-win velocity; rapidly converting funnel and existing sockets
  • 802.15.4 & Wi-SUN/Sub-GHz, success centers on expanding the served available market (SAM) by partnering with ecosystem players, integrators, and solution providers to create new demand and open new applications
• Data management: Establish and track key performance indicators across POS growth, design registrations, funnel health, inventory quality, backlog mix, joint marketing funds & ROI, and participate in price-book upkeep. Use data-driven insights to guide distributor behavior and ensure alignment with company objectives
• Lead our cadence: Lead quarterly and annual joint business planning reviews with top distributors, setting goals/objectives for demand creation and NPI activities. Own our training flows and schedule
• Commercials and economics: Maintain competitiveness in agreements, incentive structures, and program terms to ensure mutual success and adherence to program governance
• Build a world-class team: Recruit and develop regional distribution account team members who embody Silicon Labs’ values of innovation, accountability, and collaboration
• Represent Silicon Labs with global distribution executives: Engage at the highest levels with strategic partners to drive alignment, share insights, and foster long-term commitment to Silicon Labs success
• Continuously evaluate and evolve the model: Anticipate shifts in distributor strategy, digital transformation, and regional consolidation to keep Silicon Labs ahead of the curve

Key Success Metrics

• Customer count, funnel, demand creation DW and POS growth
• Improve funnel to design-win conversion ratio
• Inventory health: Manage inventory, turns, and mix to agreed-on standards
• Manage standard distributor performance metrics: Registration data and design-in and win detail
• Share growth and SAM expansion in key wireless markets (BLE, 802.15.4, Wi-SUN/Sub-GHz & Wi-Fi)

Skills You Will Need

Minimum Qualifications:

• Bachelor’s degree in Electrical Engineering, Computer Engineering, Business Administration or a related discipline.
• 15+ years in the semiconductor or IoT i