Senior Director, Brand Architecture, Naming and Taxonomy

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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

Summary

 

SAP is seeking an exceptional brand architecture, naming and taxonomy expert with AI fluency to head its Brand Architecture and Naming Team which has an outstanding reputation as subject matter experts and trusted advisors within SAP.

 

This is a rare opportunity to lead a team that plays a critical role in SAP’s success: enabling customers, prospects and partners to easily understand, navigate and evaluate SAP’s expansive and evolving portfolio – ultimately making it easier to consider and buy SAP solutions.

 

The ideal candidate brings deep brand architecture, naming and taxonomy subject matter expertise paired with AI literacy – including familiarity with how AI is shaping products, platforms, customer experiences and marketing. As SAP continues to embed AI across its products and solutions, this role will ensure that AI driven innovation is reflected clearly, consistently and intelligently within SAP’s brand architecture, naming systems and taxonomies.

 

This Role

 

This role sits within SAP Global Marketing which is responsible for translating SAP’s business strategy into marketing strategies to drive our business goals. And the Brand Architecture, Naming and Taxonomy Team sits within the Brand Strategy practice inside SAP’s Brand & Creative group that’s built SAP into one of the world’s most valuable global brands.

 

Specifically, the Brand Architecture, Naming and Taxonomy head will:

 

• Provide strategic leadership and counsel to senior stakeholders on brand architecture, naming and taxonomy across Global Marketing, product marketing, product management and beyond – ensuring clarity, scalability and future-readiness in a rapidly evolving AI-enabled portfolio
• Lead and develop the Naming Team, agency partners and contractors to leverage both human expertise and AI enabled tools to drive efficiency, rigor and consistency across naming and taxonomy deliverables
• Champion modern, data and AI informed approaches to brand architecture, naming, and taxonomy including the use of AI for portfolio analysis, linguistic validation, competitive intelligence and decision support
• Direct the team’s enablement assets, frameworks and governance models to empower teams across SAP to make smarter, faster decisions in an increasingly AI-driven environment
• Foster a highly collaborative, service-oriented approach acting as a trusted partner while maintaining the discipline and standards required to manage a global brand

 

Role Requirements

 

• Strong AI understanding, passion and experience with the ability to apply that understanding to brand architecture, naming and taxonomy challenges
• Deep subject matter expertise with 15+ years of experience in brand architecture, naming, taxonomy & brand strategy with a proven track-record of success and a highly analytic, rigorous approach
• Experience with large, B2B companies (tech preferred), with a vast and complex portfolio of products and services; consulting/agency experience a plus
• Executive-level skills to guide, influence and inspire senior level executives, including the ability to develop and articulate complex concepts clearly and succinctly
• Collaborative mindset and service-oriented manner a must

 

Location

 

• Open to candidates anywhere in the U.S. Our team is distributed across New York, San Francisco, and Seattle, with a hybrid model requiring 3 days per week in a nearby office.

 

Only the best need apply to lead this highly esteemed and top performing team at SAP.

 

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP)