Digital Product Manager

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

YETI is looking for an experienced, self-motivated Digital Product Manager for YETI.com, specifically focused on user experience and conversion rate optimization on YETI.com and YETI.ca. In this role, you will report directly to our Director, Digital Product Management.  

This role will be responsible for overseeing the strategy, prioritization, development, optimization, and maintenance of digital products related to YETI.com and YETI.ca. 

You will own and lead the a/b testing roadmap, execution and analysis in Optimizely, partnering with a UX Designer, Front-End Engineer, and Analyst. You will also own the build-out of winning variations as new baseline experiences in Salesforce Commerce Cloud, partnering with a UX Designer, SFCC Front and Back End Engineers, QA, and Scrummaster. 

You will need to be very comfortable gleaning insights from data, making decisions to prioritize greatest impact for effort, and communicate clearly and proactively across teams. The ideal candidate is a strategic thinker, results-oriented, and has a desire to achieve big wins and incremental improvement. This individual should have an understanding of eCommerce and digital product development, ideally with experience in Optimizely and Salesforce Commerce Cloud. 

Responsibilities: 

• Site Experience Management 

• Own the customer journey across the site, ensuring seamless navigation, intuitive design, and optimized page layouts. 

• Collaborate with UX/UI designers to implement best practices for usability and accessibility. 

• Conversion Rate Optimization 

• Monitor funnel performance (landing pages, product detail pages, checkout) to identify drop-off points and opportunities. 

• Develop and execute A/B and multivariate tests to improve conversion metrics (e.g., add-to-cart rate, checkout completion). 

• Leverage data-driven insights to recommend changes in layout, copy, and functionality. 

• Partner with analytics teams to measure impact, deliver data stories and iterate based on results. 

• Translate insights into actionable product requirements for design and development teams. 

• Stakeholder Collaboration 

• Work cross-functionally with marketing, merchandising, engineering, and customer experience teams. 

• Communicate test results and recommendations clearly to stakeholders. 

• Prioritize initiatives based on business impact and resource availability. 

• Roadmap & Strategy 

• Own the CRO roadmap aligned with business goals, seasonal priorities, and cross-functional teams. 

• Stay updated on eCommerce trends and competitor benchmarks. 

Qualifications and Attributes: 

• 5+ years of proven experience as a digital product manager owning site optimization in eC