Sr. Manager, Integrated Marketing - Men's and Collaborations - UGG

 At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Senior Integrated Marketing Manager, Global Men’s and Collaborations

Reports to:  Senior Director, Global Product and Integrated marketing

Location: Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

As the Senior Integrated Marketing Manager for Men’s and Collaborations, you will focus on the strategic planning and execution of marketing initiatives that elevate the brand’s presence in the men’s footwear and apparel market. Your role involves developing and implementing campaigns that resonate with our target male segments, focused on building fashion credibility and driving awareness and consideration of our men’s product offering, both in-line and through collaborations. You will work closely with the Product Marketing, Collaborations, Marketing Functions (PR, Social, Influencer, Ecomm, Retail, etc.), Creative, and Regional teams to bring campaigns to life across the full ecosystem. Your expertise in market trends, consumer behavior, and innovative marketing strategies will be crucial in positioning Ugg as a leading name in men’s fashion and lifestyle.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Create, Collaborate and share 6-12-month view of Consumer Marketing Strategies and Plans for Men’s (footwear and apparel) and Collaborations
• Own the consumer journey- outline the needs for awareness, consideration, purchase, loyalty and advocacy.
• Partner with Product Marketing and Collabs/Brand Communications to ensure briefs include learnings from post-mortems, requirements and needs from all marketing channels and regions to activate the campaign across the consumer journey and deliver the plan.
• Specifically outline deliverables in seasonal brief and outline the initial scope of work
• Lead all addition briefs outside of Seasonal Big Stories (men’s secondary stories, commercial holidays, DTC assets)
• Seamlessly take over plan development and execution by Solve 2
• Kick off and drive the integrated 360 marketing plans- develop and communicate clear KPIs for marketing, campaigns, categories and partner with regions/channels on targets.
• Lead the marketing of collaborations with Creative and Brand Coms to ensure creative idea is brought to life across all consumer touchpoints, inclusive of in PR, Retail, and social with a specific focus on ensuring social media and digital is central to integrated marketing plan​.
• Liason with collab partners as it relates to marketing.
• Provide budget guidance across key stories and tactics (starting from FLR into planning)​
• Lead integrated marketing plans and collaboration across channel/function – Media, Partnerships, eCommerce, Retail, Regions, Omni, PR, Social Media, Influencer, Loyalty, Events/Experiential, Purpose/Philanthropy and Community/
• Lead and Deliver Integrated Marketing Plan prior to Directive phase kick off​.
• Ensure the Directives deliver the needs of the brief, solve and seasonal marketing strategy​.
• Lead the development of the pre-Directive plan and task list to hand over to marketing ops and support ops, coms and creative throughout Directive creation. ​
• Ensure that all of the final assets needed for the execution of the integrated marketing plan are reviewed and agreed for the directive.​
• ​Ensure regional implementation and executions of global campaigns are aligned with global brand, consumer marketing strategy and Directive instructions.
• Partner with Women’s Integrated Marketing counterpart on briefs for non-product brand purpose marketing stories, cultural holidays and evergreen storytelling.
• Receive regional plans and create global roll up of all regional plans to share out​.
• Partner with Marketing Analyst to provide recaps and ens