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Head of Commercial Performance & Data Intelligence

PetIQ
Auburn Hills, United Statesfull_timeVerifiedPosted 17 Oct 2025

About the role

The Head of Commercial Performance & Data Intelligence (Commercial Control Tower) will lead the design and execution of a data-driven strategy to enhance the performance of the Sales and Commercial organization. This newly created function, within the Sales & Marketing Finance organization, will serve as an independent center of excellence, positioned outside of the Commercial organization to provide objective insights, transparent performance reporting, and fact-based accountability.

 

This position will lead a team of 5 to transform data into actionable intelligence, identify growth opportunities, and guide strategic decision-making across key commercial domains through advanced analytics, predictive modeling, and data visualization.

 

Key Responsibilities:

  • Establish and lead the Control Tower and Data Intelligence organization, defining its vision, operating model, and roadmap.
  • Design scalable data architecture and ensure data integrity across multiple commercial systems and sources.
  • Develop predictive and prescriptive analytics, AI tools, and automated models to identify opportunities and answer critical business questions.
  • Define, track, and report key performance indicators (KPIs) across sales, marketing, incentives, and other commercial levers.

Lead comprehensive Commercial Performance Monitoring, including:

  • Defining and tracking KPIs such as share performance by nameplate/dealer, lead conversion rate, inventory turn rate, and dealer sales efficiency.
  • Monitoring live KPIs to identify underperformance and trigger corrective actions.
  • Tracking ROI of incentive campaigns, ensuring alignment between Business Center incentive actions and overall business strategy.
  • Measuring marketing effectiveness and campaign outcomes.
  • Providing regular performance dashboards and insights to the top management team.
  • Deliver independent performance assessments and ROI analyses to drive transparency and accountability.
  • Build interactive dashboards and tools to enable self-service analytics and continuous performance monitoring.
  • Partner with Brand, Marketing, Retail, Fleet, Network Development, MOPAR, Finance, and IT to align insights with business priorities.
  • Translate complex data into clear, actionable recommendations that inform leadership decisions.
  • Lead and develop a high-performing team of data scientists, analysts, and business experts.
  • Foster a culture of data-driven decision-making and continuous improvement.
Qualifications

Qualifications:

  • Bachelor’s degree in Data Science, Analytics, Computer Science, Economics, or related field; 
  • 10+ years of experience in business intelligence, analytics, or commercial strategy roles.
  • Proven success leading analytics teams supporting commercial or sales organizations.
  • Expertise in predictive modeling, data visualization, and performance measurement.
  • Proficiency with BI and analytics tools (e.g., Power BI, Tableau, SQL, Python, R, Snowflake).
  • Strong business acumen and ability to translate data into strategic recommendations.
  • Exceptional communication and stakeholder management skills.

 

Key Competencies:

  • Strategic and analytical thinking
  • Objectivity and accountability
  • Data storytelling and insight generation
  • Business partnership and influence
  • Leadership and team development
  • Results orientation

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Company

PetIQ

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