VP, Director of Video Investment

Company Description

As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It’s in our DNA. We’re powered by the strength of our innovative, driven and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world’s leading marketers.

We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

The VP, Director oversees investment initiatives across national video and local media investment channels for our client. They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client on a regular basis. The VP, Director develops go to market investment strategy, recommendations, and POV's while providing effective leadership of negotiations and creating strong vendor relationships.

Role Objectives:

•  Own client relationship and education relating to media investment across channels 
• Direct the daily workflow of campaigns across the video eco-system (linear TV, VOD), including proposal development, campaign activation and maintenance, and post-buy recaps
• Provide counsel on marketplace trends and investment expertise for clients and client teams 
• Be a thought leader in alternative buying models and integrated projects
• Maintain, develop and grow relationships with appropriate client level contacts
• Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
• Collaborate with all partner agencies on your line of business and internally 
• Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs
• Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable
• Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning, and on-going optimizations 

Qualifications

• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• 10+ years of media buying experience, with progressive levels of responsibility

• Previous team management experience required
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
• Excellent written and verbal communication skills
• Ability to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking, ability to see the bigger picture
• Problem-solver with strong project management experience
• Self-starter with ability to work independently and in a collaborative team setting
• Strong technical proficiency in Microsoft Office Suite

Additional Information

All your information will be kept confidential according to EEO guidelines. Compensation Range: $143,000-$225,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.