Social Intelligence Senior Analyst

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Reporting into the Social Intelligence Manager within the Commercial Excellence organization, the Social Intelligence Senior Analyst will be a crucial addition to a team whose mission is to create an adaptive, industry-leading Social Intelligence capability for Nestle USA that is considered a trusted source of actionable, real-time insight into consumer perception & culture.  

 

The Social Intelligence capability has been built over the last two years to support stakeholders across Consumer & Marketplace Insights, Social Strategy & Community, Foresight, Innovation, Category Strategy, Corporate Communication, Brand Marketing and other teams, with 2025’s goal being to fully embed the capability throughout Nestle USA and empower stakeholders to act upon real-time social media insights.  

 

Once the capability is fully embedded into Nestle USA’s stakeholder teams, the Social Intelligence Senior Analyst’s long-term role will evolve into robust stakeholder relationship building with teams across the organization, working hand-in-hand with stakeholders to provide consistent & timely insights into our brands’ opportunities while forging a continuous feedback loop from stakeholders that informs capability optimizations as AI-driven technology and consumer behavior continues to evolve.

 

The Senior Analyst will be expected to balance supporting the embedding & democratization efforts while also fulfilling ad-hoc research requests using our best-in-class technology stack.  The role will work in collaboration with other stakeholders within the Center of Demand Generation, including but not limited to Foresight, Digital Analytics, Marketing Analytics, Consumer Insights, Shopper Insights and Innovation, to provide capabilities and services that consistently identify, generate & distribute actionable & timely insights to Nestle USA’s 25+ brands. 

 

The Senior Analyst will be expected to work with our stakeholder teams to understand Nestle USA’s business objectives, brand strategies and product categories: coffee, coffee creamer, chocolate, frozen foods, pizza, snacking, baking ingredients and more.  Day-to-day activities vary given the nature of our business, including but not limited to building & optimizing tool functionality, answering business questions through in-depth analysis using multiple technologies, collaborating with stakeholders in key meetings, developing and executing self-service training programs, working with vendors and attending leadership presentations. 

 

On top of the various product categories we support and the multiple technologies we use, the world of social media and AI-driven technology changes rapidly. Therefore, a balance of technical skill, strategic thinking, proactivity, flexibility and a solution-seeking attitude is crucial for success in this role.

 

PRIMARY RESPONSIBILITIES:
Social Listening & Related Social Media Research, including Presentation to Stakeholders.  Leverage Nestle USA’s Social Intelligence technology stack to conduct in-depth research about our brands, competitors, product categories and relevant cultural trends, using the insights to deliver a persuasive & visual story to stakeholders that drives action within their key initiatives. This includes navigating technology that handles every facet of Social Intelligence, such as social listening, ratings & reviews listening, emerging trend identification, social audience persona building, influencer evaluation and owned content performance benchmarking.  Where applicable, this also includes combining findings with other digital data sources outside of Social Intelligence, often via collaboration with counterparts in Digital Analytics, to provide comprehensive analysis to the stakeholder.  

Stakeholder Training & Guidance. Assist in the development and execution of training programs, i