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BL
Director of Brand, Communication & Storytelling
Bloom HealthcareUnited Statesfull_timeVerifiedPosted 1 Apr 2026
💰 $180,000/yr($160,000/yr – $180,000/yr)
About the role
About Bloom Healthcare
Bloom Healthcare is a physician-led, home-based care organization serving patients with complex medical needs. We bring primary care, serious illness care, and hospice together into one integrated model—supporting patients and families over time through continuity, strong relationships, and shared clinical judgment.
As a high-needs ACO, we focus on outcomes that matter most: time at home, quality of life, and responsible stewardship of care. Our culture is grounded in Integrity, Commitment, Innovation, and Excellence, and we believe meaningful work and professional growth should go hand in hand.
Bloom is consistently among the highest performing ACOs, delivering on the coveted Triple Aim of improved care outcomes, patient experience and reduced cost.
Each day, Bloom is responsible for the care of over 10,000 patients across three states and is a recurring Top Place to Work, as recognized by the Denver Post.
Position Summary
Own and elevate Bloom’s brand, voice, and narrative. You will translate real outcomes, patient impact, and organizational wins into clear, credible stories for partners, communities, and teammates.
This role exists because Bloom’s impact has outpaced our ability to tell our story well.
Core Responsibilities:
Brand & Voice
Bloom Healthcare is a physician-led, home-based care organization serving patients with complex medical needs. We bring primary care, serious illness care, and hospice together into one integrated model—supporting patients and families over time through continuity, strong relationships, and shared clinical judgment.
As a high-needs ACO, we focus on outcomes that matter most: time at home, quality of life, and responsible stewardship of care. Our culture is grounded in Integrity, Commitment, Innovation, and Excellence, and we believe meaningful work and professional growth should go hand in hand.
Bloom is consistently among the highest performing ACOs, delivering on the coveted Triple Aim of improved care outcomes, patient experience and reduced cost.
Each day, Bloom is responsible for the care of over 10,000 patients across three states and is a recurring Top Place to Work, as recognized by the Denver Post.
Position Summary
Own and elevate Bloom’s brand, voice, and narrative. You will translate real outcomes, patient impact, and organizational wins into clear, credible stories for partners, communities, and teammates.
This role exists because Bloom’s impact has outpaced our ability to tell our story well.
Core Responsibilities:
Brand & Voice
- Own Bloom’s brand and narrative across external and internal communications
- Ensure consistency, credibility, and a clear “Bloom voice” grounded in outcomes and evidence
- Translate complex clinical, operational, and outcomes data into human, compelling stories
- Lead content across website, partner materials, internal storytelling, and thought leadership
- Leverage AI tools to enhance the efficiency, quality, and scalability of content production
- Develop and refine clear, differentiated value proposition messaging across key constituents, including payors, congregate care partners, patients, employees, and referral sources
- Ensure messaging is tailored by audience while maintaining a consistent enterprise narrative
- Translate clinical, quality, and economic outcomes into compelling, market-facing positioning
- Manage and coordinate external partners:
- Photographers / photojournalism
- Video production
- Designers, editors, publications, and PR support as needed
- Coordinate Bloom’s presence in publications, press, and earned media
- Support leadership with op-eds, interviews, profiles, and public-facing narratives
- Assist in developing messaging aligned with Bloom’s advocacy and policy priorities
- Support preparation of materials for policymakers, industry groups, and regulatory stakeholders
- Collaborate with leadership on clear articulation of positions on key healthcare issues
- Proactively manage and enhance Bloom’s reputation across stakeholders
- Monitor external perception (media, digital channels, industry sentiment)
- Partner with leadership on communications related to sensitive or high-visibility issues
- Equip Growth/Sales with strong storytelling assets without reporting into Sales
- Work fluidly across teams, earning trust and fluency in multiple domains
- Serve as a thought partner to leadership on how Bloom communicates wins, change, and strategy
- Brand-led, outcomes-grounded, evidence-based
- High-judgment, low-supervision
- Relationship-driven and highly collaborative
- Central to Bloom’s shared services model
- A foundational leadership role building and shaping the Marketing & Communications function
- A demand-generation or performance marketing role
- A people-management role (at least initially)
- A sales re
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