Senior Channel Marketing Manager- Accountant

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Scaling to $1B ARR and beyond means building a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries — and one of our most strategic growth levers is the Accountant Channel.

We're looking for a Senior Channel Marketing Manager to lead marketing for the Accountant channel — owning the strategy, execution, and outcomes that deepen engagement with accounting professionals, drive pipeline, and position Rippling as the go-to solution for their clients.

This is a high-impact role for a self-starter with deep industry expertise who can operate independently and drive results. As the dedicated marketing lead for the Accountant Channel, you’ll be both strategist and executor — owning programs end-to-end across demand generation, sales enablement, partner marketing, content, and communications.

You’ll bring a strong understanding of the workflows and motivations of accountants, HR consultants, and fractional CFOs, and translate that into marketing that resonates — helping Rippling earn trust and mindshare within this influential ecosystem. You’ll work extremely cross-functionally with Channel Sales, RevOps, and the broader Marketing team to ensure tight alignment and execution.

What you will do

• Own the end-to-end marketing strategy for Rippling’s Accountant Channel — from planning and execution to measurement and optimization

• Develop and launch integrated campaigns tailored to accountants, HR consultants, and fractional CFOs — including email, webinars, paid media, newsletters, and field activations

• Build scalable, repeatable programs that drive awareness, education, and adoption — including nurture tracks, thought leadership, and partner communications

• Create impactful sales enablement tools — co-branded assets, decks, playbooks, and case studies — that help Sales and Channel teams win

• Serve as the internal voice of the accountant partner — informing messaging, positioning, and campaign design with real-time market insights

• Collaborate closely with Channel Sales, RevOps, Sales Enablement, and the broader Marketing team to align on priorities and execute cross-functional initiatives

• Analyze and report on performance, uncovering insights to improve impact and inform future investments

• Continuously test and refine messaging and programs to stay relevant and top of mind in a relationship-driven ecosystem

What you will need

• 5+ years of B2B marketing experience across growth, product, and/or partner/channel marketing

• Deep understanding of the accountant, HR consultant, and fractional CFO landscape — including how they buy, what they value, and how to earn their trust

• Proven ability to independently drive marketing programs from strategy to execution, with measurable outcomes

• Strong content chops — able to translate complex ideas into simple, effective messaging and materials

• Highly collaborative mindset — comfortable working across Sales, Partnerships, Product, and Marketing to a