Senior Community Manager

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About the Role

Monks is seeking a Sr. Community Manager to join our growing Strategy and Planning team. In this role, you will lead the development and implementation of community management strategies that foster engagement, build brand loyalty, and align with our clients' overall marketing objectives. Our ideal candidate is a proactive, versatile, and experienced professional who can identify and capitalize on new opportunities to create vibrant and engaged communities. Responsibilities include setting and implementing social media and communication campaigns, managing and overseeing all social media content initiatives across platforms to ensure customer engagement and brand consistency, and interacting with the community to build brand loyalty and ensure a positive customer experience.

Responsibilities:

• Community Engagement:

  • Oversee day-to-day management of social media communities, ensuring timely and consistent engagement across platforms including, but not limited to Facebook Group, Instagram, TikTok, X, and Threads.
  • Monitor and manage community interactions, responding to comments, questions, and feedback in brand tone of voice to foster and deepen relationships.
  • Analyze community sentiment, feedback, and engagement metrics to identify trends, insights, and optimization opportunities.
  • Identify and manage potential community crises, working closely with internal customer care teams to develop and implement effective response strategies.
  • Organize and participate in community activations to build brand awareness and strengthen community relationships.
  • Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
  • Work collaboratively with social strategy, account management, and creative teams to ensure social media channels are on brand at all times.
  • Stay up-to-date with digital technology trends, cultural trends, and community management best practices, leveraging insights to inform strategy and drive innovation.
  • Partner with data analysts and strategists to develop and present monthly and quarterly reports on community health, engagement, and impact, providing strategic recommendations for continuous improvement.
  • Monitor and report on feedback and online reviews.
  • Conduct regular competitive benchmarking to identify opportunities for differentiation and community growth.
  • Analyze the conversation around the brand daily.

  Content Collaboration and Creation:

  • Collaborate with content creation teams to develop and curate engaging and relevant content that resonates with the community and drives meaningful interactions.
  • Set and implement social media and communication campaigns to align with marketing strategies.
  • Collaborate on monthly content calendars and ensure the timely publishing of social media posts.
  • Provide engaging text, image, and video content ideas for social media accounts.

About You

The essentials:

• Experience in Community Management, with a proven track record of building and nurturing engaged communities for large-scale, national or global brands.
• Proven experience in reactive content creation and the ability to develop and implement effective community management strategies.
• Strong understanding of marketing initiatives, strategic positioning, and target audiences.
• Expertise in identifying, tracking, and analyzing relevant community metrics and KPIs, with proficiency in social listening tools and digital reports.
• Familiar with scheduling tools and social media management tools like Sprinklr, community platforms, and analytics tools to monitor and optimize community performance.
• Knowledge of social media best practices, including formats, tone of voice, and key social media channel ecosystems (Instagram, TikTok): trends, hashtags, music usage, functionalities, guidelines, and platform updates.
• Exceptional interpersonal and communication skills, with excellent writing skills and strong verbal communication abilities.
• Strong attention to detail and organizational/QA skills for publishing on