Director, B2B Marketing, Health Solutions

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

We are seeking a strategic and dynamic Director of B2B Marketing to lead marketing efforts for Voya’s Health(Employee Benefits) and Health Account Solutions businesses. This leader will play a critical role in driving growth by aligning marketing initiatives with the strategic priorities of these businesses in support of employees choosing and utilizing their workplace benefits and savings. The Health business includes our comprehensive employee benefits offerings, while Health Account Solutions encompasses HSAs, reimbursement arrangements, premium billing, and an integrated digital experience.

Reporting to the VP of Workplace Solutions B2B Marketing, this role will act as a strategic consultant to business stakeholders, proactively translating business needs into innovative, results-driven marketing strategies.

The Contributions You'll Make:

• Strategic Alignment: Collaborate with business leaders to ensure marketing strategies and initiatives align with the growth priorities of Voya’s Health and Health Account Solutions businesses.
• Integrated Marketing Leadership: Develop and execute B2B marketing strategies targeting employers, intermediaries, and other stakeholders to enhance engagement, differentiation, and retention.
• Workplace Benefits Strategy: Align marketing efforts to support a holistic workplace benefits approach, helping employees better understand and utilize their health benefits and savings options.
• Innovative Campaign Development: Oversee the creation and execution of targeted, data-driven campaigns across digital, social, content, and traditional channels to achieve measurable results. This includes development of value propositions and corresponding message architecture.
• Consultative Partnership: Act as a strategic consultant to business stakeholders, identifying opportunities to strengthen market presence and drive business growth through creative and tailored marketing solutions.
• Team Leadership: Build, inspire, and develop a high-performing marketing team, fostering a collaborative, innovative, and results-oriented culture.
• Cross-Functional Collaboration: Partner with Product, Sales, Communications, Customer Experience, and Analytics teams to deliver seamless and impactful marketing initiatives.
• Customer-Centric Innovation: Leverage insights from customer feedback, analytics, and industry trends to inform strategy and enhance the myVoyage digital experience and related offerings.
• Metrics & Insights: Define KPIs and leverage analytics to measure and optimize the impact of marketing initiatives. Continuously refine strategies based on performance data.
• Research Agenda: Set a strategic research agenda to enable business strategy. Define the research brief and oversee execution, VOC surveys, user testing, campaign testing, etc.

Minimum Knowledge & Experience

• Industry Expertise: 5+ year's experience in employee benefits, health accounts (HSAs, FSAs, HRAs), premium billing, and digital tools for benefits utilization.
• Marketing Leadership: Proven success in leading B2B marketing initiatives, including campaign strategy,