TikTok Shop - Product Strategy, Governance

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.



About the team

As part of the Global Product Solutions & Operations team, you will lead market research, identify product opportunities, and build go-to-market strategies for TikTok's eCommerce products. You will be responsible for driving the end-to-end product journey, from product development to testing, launching, and adoption, and shaping the future of TikTok's eCommerce products.



Responsibilities

- Conduct quantitative and qualitative market studies to gather insights into merchants in social eCommerce across global markets.

- Collaborate with cross-functional teams, including Product Management, Design, Data Science, and Engineering, to shape the product strategy and roadmap.

- Prioritize product requirements using ROI analysis, dependency analysis, and other techniques.

- Participate in the product development lifecycle, review various artifacts to ensure quality, and participate in user acceptance testing to ensure product quality and optimal user experience prior to product launch.

- Plan and execute go-to-market activities, including product documentation, target audience activation plans, and operational support tools.

- Monitor key product performance metrics, conduct gap analysis, and drive product improvement plans.