Growth Marketing Manager

About the Company

Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We’re looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere.

About the Role

Armada is seeking a Growth Marketing Manager to join our Growth organization, which drives top-of-funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You’ll play a key role in crafting impactful marketing initiatives that attract, engage, and convert prospects while amplifying the strengths of Armada’s cutting-edge products and showcasing their business value.

Responsibilities

Content Creation for Growth

· Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more—with an emphasis on transparency and “going direct”.

· Maintain a consistent brand voice and messaging to engage target audiences effectively.

· Collaborate with the Growth team to optimize content for lead generation and engagement metrics.

Social Media Management

· Create and execute social media strategies that drive engagement and awareness.

· Manage content calendars, write posts, and engage with followers to grow Armada’s online presence.

· Monitor platform analytics to measure performance and continuously improve social campaigns.

Executive Communications

· Partner with the Growth team to prepare executives for speaking engagements, media appearances, and podcasts.

· Craft compelling narratives and talking points that align with Armada’s growth objectives.

Event Planning and Execution

· Organize and execute webinars, trade shows, and conferences that attract and engage potential customers.

· Manage event logistics, including vendor coordination and attendee experience.

· Analyze event performance and report on ROI to refine future growth initiatives.

Growth Strategy Support

· Collaborate across the Growth organization on campaigns that drive awareness, pipeline, and customer engagement.

· Contribute to demand generation efforts, including campaign ideation, execution, and analysis.

· Adapt quickly to shifting priorities and provide support wherever needed to advance growth goals.

Qualifications

· 5+ years of experience in marketing, with a focus on growth and engagement.

· Strong writing and storytelling skills to craft compelling content across multiple channels.

· Proven track record of executing successful campaigns that drive awareness and lead generation.

· Proficiency in social media platforms, marketing tools, and content management systems (CMS).

· Analytical mindset with experience measuring and optimizing campaign performance.

· Highly organized, adaptable, and collaborative, with a problem-solving approach.

Preferred

· Previously worked for a product-led company where marketing amplifies the strengths of cutting-edge products without embellishing or exaggerating their capabilities.

· Experience showcasing world-class products by highlighting their functionality, business value, and real-world applications.

· Familiarity with growth marketing strategies, tools, and tactics (e.g., A/B testing, lead nurturing).

· Experience in a high-growth environment or startup.

You're a Great Fit if You're

• A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills