Customer Insights Analyst / Senior Insights Analyst

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow?  A  position at Xcel Energy could be just what you’re looking for.

Position Summary

Coordinate primary marketing research initiatives and syndicated studies as assigned with internal and external resources to provide customer and market analysis that will assist marketing, product development, and other internal stakeholders with their decision-making. Work with stakeholders to understand their business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, present and discuss the marketing research results.

Essential Responsibilities - Customer Insights Analyst

• Collaborate with internal stakeholders to understand their business needs and work with them to define scope and objectives of research projects. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends. Assist in developing short range market research plans to help in achieving stakeholder project goals.
• Work with external consultants to design the methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the project meets pre-determined research objectives, within client timing and research constraints. Successfully partner with external vendors to ensure effective project outcomes and ensure the research provides actionable results that inform decision-making.
• Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
• Remains up-to-date on the offerings that external vendors provide and new methodologies being utilized to answer marketing research questions.
• Remains up-to-date on company, industry and business issues/trends.

Minimum Requirements - Customer Insights Analyst

• Required Bachelor's degree in a related field or equivalent experience.
• 2 years experience in marketing research including both quantitative and qualitative methods
• Proven written and verbal communication skills
• Approximately 10% travel required

The anticipated starting base pay for Customer Insights Analyst:

$71,900-$102,100 per year

Essential Responsibilities - Senior Customer Insights Analyst

• Consult and collaborate proactively with assigned internal stakeholder teams to understand their business needs and questions. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends.
• Partner with assigned stakeholder teams to ensure that they are utilizing research to inform their decision-making. Attend stakeholder staff meetings in order to remain informed about their initiatives and provide insights and suggest potential solutions to their challenges based on marketing research.
• Manage and drive the planning, implementation, and execution of all marketing research programs both primary and secondary for assigned stakeholder teams. Ensure successful project management throughout the research process from conception through final deliverables. Direct the generation of final deliverables in collaboration with external vendors and internal stakeholders that communicate insights and implications that are relevant to stakeholders. Effectively communicate milestone achievements or challenges with research stakeholders and encourage their involvement in the process in order to incorporate their input into the final outcomes of the research.
• Clearly define the research objectives and the necessary scope of the research. Identify timing and resource constraints for the research. Design, implement and manage research projects with various levels of complexity. Successfully partner and manage the activities of the external vendors in terms of the preferred methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the work meets determined research objectives, within client timing and research constraints, subject to managerial review and approval.
• Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
• Remains up-to-date on