Director, Digital Creative

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the role

We’re seeking a strategic and execution-focused Director, Digital Creative to lead the development of scaled, digital-first content across Expedia Group. This leader will manage a team of digital campaign managers, creatives, and designers who create high-performing, always-on creative across key digital touchpoints—driving engagement, performance, and brand consistency. 

Reporting to the VP, Creative Lab, you’ll play a central role in evolving our creative delivery model, enhancing team agility, and enabling smarter, more efficient creative through innovation, technology, and strategic agency partnerships. 

Team Mission 

We deliver scaled, digital-first business-as-usual content across the Expedia Group in partnership with external agencies and integrated agile teams. We ensure every initiative is strategically developed and tailored to the brand and channel it supports, powered by smart innovation. 

Focus Areas 

• Leading a new agile creative working model that enhances speed, collaboration, and impact across internal and agency teams 

• Delivering always-on social creative (organic and paid) aligned to brand voice and platform best practices 

• Creating performance-optimized digital assets for Growth Marketing including display, paid social, paid app, and ASO (App Store Optimization) 

• Producing BAU creative for Media Innovation, including high-impact placements like Netflix and Amazon 

In this role, you will focus on;

• Creative Strategy & Development 
  Own the end-to-end creative development for BAU digital channels—ensuring assets are channel-native, performance-driven, and strategically aligned. 

• Team Leadership 
  Manage and develop a globally distributed team of digital campaign managers, creatives and designers. Foster a collaborative, agile, and results-oriented culture. 

• Creative Briefing & Planning 
  Oversee the development of clear, data-informed creative briefs in partnership with channel leads, agencies, and marketing teams. 

• Operational Efficiency 
  Drive adoption of tech-enabled creative production tools and templating systems that scale output while maintaining brand integrity. 

• Partnership & Collaboration 
  Serve as a key liaison between internal marketing stakeholders, growth teams, and external creative agencies. Ensure smooth handoffs and effective feedback cycles within the agile operating model. 

• Resourcing and Operations
  Owning team resourcing, scoping and capacity planning in partnership with agencies and campaign managers.

• Best Practices & Guidelines 
  Create and maintain creative strategy documentation, channel-specific guidelines, and playbooks to standardize excellence and accelerate production. 

• Performance & Optimization 
  Champion a test-and-learn culture through experimentation, data-driven iteration, and continuous refinement of creative based on performance metrics. 

Experience and Qualifications

• 8–10+ years of experience in digital creative leadership within in-house, performance marketing, or agency environments 

• Proven ability to lead creative development across paid digital channels—especially display, paid social, CRM, and app ecosystems 

• Demonstrated ability to translate data and insights into high-performing creative strategies 

• Hands-on experience managing or partnering with creative agencies in agile working models 

• Deep understanding of performance marketing principles, digital media innovation, and platform-specific best practices 

• Familiarity with scalable production workflows and creative automation tools