Customer Marketing Senior Director

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a strategic powerhouse to own and evolve FanDuel’s retention engine – balancing data, creativity, and commercial acumen to fuel market share growth and customer retention. In this role, you’ll set the strategy for how we drive engagement from in-category customers, evolve our lifecycle and offer strategy, and create a culture of continuous optimization. You’ll be the go-to leader connecting the dots across Marketing, Go To Market, and Performance & Insights – ensuring our customer marketing strategy is both smart and scalable.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions
• Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent
• Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice
• Deliver insights, reporting and recommendations on program improvements to senior and executive leadership
• Manage a significant marketing budget while improving retention and customer value outcomes
• Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
• Partner closely with MarTech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence
• Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration
• Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders
• Evolve audience strategy through new segmentation discovery and white space opportunities
• Deliver continuous improvements to the full conversion funnel working closely with product and content teams

THE STATS
What we're looking for in our next teammate

• Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions
• Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent
• Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice
• Deliver insights, reporting and recommendations on program improvements to senior and executive leadership
• Manage a significant marketing budget while improving retention and customer value outcomes
• Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans
• Partner closely with MarTech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence
• Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration
• Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders
• Evolve audience strategy through new segmentation discovery and white space opportunities
• Deliver continuous improvements to the full conversion funnel working closely with product and content teams

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across