Principal - Marketing Technology & Precision Campaign

At AT&T, we’re connecting customers to greater possibility with the latest mobility and internet products. We have an exciting opportunity to apply your expertise to a team that’s driving transformation with next-generation marketing technology solutions. This is a great opportunity to build a successful career at a Fortune 10 company where you’ll have a direct impact on how AT&T reaches and engages consumers through omnichannel marketing touchpoints and journeys.

Are you ready to make an impact? The Principal - Marketing Technology & Precision Campaign is a highly visible role where you’ll be interfacing with a wide range of marketing stakeholders, evaluating diverse needs and balancing varying degrees of urgency, and then partnering closely with a highly skilled marketing technology team to bring precision-based campaigns and local offers to life.

As the Principal - Marketing Technology & Precision Campaign Lead, you’ll be critical for ensuring AT&T’s local campaign objectives can execute and scale against a large and complex marketing technology stack that includes Adobe, Innovid, Snowflake, Zeta, Google and TransUnion.

The ideal candidate is a strategic operator who understands both marketing objectives and the technology needed to execute them. You are comfortable working with ambiguity, building structure where it does not yet exist, and influencing teams without direct authority. You can balance urgency with discipline, move quickly while managing risk, and connect the dots across business strategy, campaign execution, data, technology, and measurement.

Key Responsibilities

• Lead the execution framework for precision-based local marketing campaigns and promotions across digital, addressable, and omnichannel touchpoints.
• Partner and solution with marketing strategy, analytics, data, and technology teams to translate campaign goals into executable audience, targeting, measurement, and activation requirements.
• Serve as a key liaison between business stakeholders and marketing technology teams to ensure campaign tactics are technically feasible, scalable, and aligned to key priorities.
• Evaluate campaign requests, assess complexity, clarify requirements, and help prioritize work based on business impact, urgency, and operational readiness.
• Support the development of repeatable campaign processes, intake models, documentation, workflows, and governance practices.
• Help define audience segmentation, personalization, localization, and channel activation requirements in partnership with campaign strategy teams.
• Coordinate across platforms and partners to enable campaign delivery through tools such as Adobe, Snowflake, Zeta, Google, Innovid, TransUnion, and related marketing technology systems.
• Identify gaps, risks, dependencies, and operational challenges that could affect campaign execution or scalability.
• Monitor campaign execution, troubleshoot issues, and drive resolution with appropriate business and technical partners.
• Recommend improvements to campaign operations, martech utilization, targeting capabilities, and end-to-end campaign efficiency.
• Communicate campaign status, risks, timelines, and decisions clearly to stakeholders and leadership.
• Help establish best practices for precision campaign activation, localization, audience management, and omnichannel orchestration.

Required Qualifications

• Experience in marketing technology, campaign operations, digital marketing, promotional offers, lifecycle marketing, or related marketing execution roles.
• Strong understanding of omnichannel trigger and journey-based activation/personalization across paid and owned channels.
• Experience working with marketing technology platforms, data platforms, audience activation tools, and campaign management systems.
• Ability to translate business objectives into clear technical and operational requirements.
• Strong project management and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience working across cross-functional teams, including marketing, analytics, technology, media, creative, and external partners.
• Strong problem-solving skills and the ability to identify operational gaps, process improvements, and scalable solutions.
• Excellent written and verbal communication skills, wit