Senior Product Manager (Hardware)

Who We Are: 

Sunco is one of the largest and fastest-growing online lighting retailers in the U.S.—and we’re just getting started. Headquartered in sunny Valencia, CA, we’re powered by an amazing team of people who bring passion, purpose, and innovation to everything they do. 

What We Do: 

We light up the world—literally 

Millions of customers have trusted Sunco for our energy-efficient LED lighting and our commitment to quality, value, and customer care. Whether it’s a home renovation or a large-scale commercial project, our mission is to deliver top-tier lighting solutions with unbeatable service and eco-conscious impact. 

At Sunco, we don’t just sell lights—we help our customers see things in a whole new light. 

Position Overview: The Senior Product Manager will play a pivotal role in defining and driving the strategic direction of our product portfolio. This individual will collaborate closely with cross-functional teams, including design, engineering, sales, and marketing, to ensure that our lighting products align with market trends, customer needs, and company objectives. This role requires a strategic and innovative thinker with a hands-on approach, strong leadership skills, and a passion for creating exceptional products. 

Key Responsibilities: 

• Define product vision & positioning: Shape a multi-year product vision that aligns with market trends (e.g. human-centric lighting, IoT smart controls, energy efficiency) and company goals. 

• Roadmap planning: Prioritize product features, enhancements, and new releases based on ROI, technical feasibility, and competitive landscape. 

• Business case development: Build financial models (TCO, NPV, margin analysis) and secure executive approval for new product lines or major upgrades. 

• Market research: Track regulations (e.g. Title 24, DLC listings), standards (e.g. ANSI, UL), and emerging technologies (solid-state lighting, Li-Fi). 

• Voice of customer: Conduct interviews, surveys, and field visits with architects, electrical contractors, distributors, and end users to uncover pain points and needs. 

• Competitive analysis: Monitor competitor portfolios on specs, pricing, channel strategies and use findings to inform product differentiation. 

• Requirements & specs: Translate customer needs into detailed product requirements (optical performance, color rendering index, lumen output, IP rating, dimming protocols). 

• Agile execution: Lead sprint planning, backlog grooming, acceptance criteria and user story refinement with R&D, mechanical and firmware engineering teams. 

• Design collaboration: Partner with industrial designers to balance form-factor, thermal management, manufacturability, and cost targets. 

• Pricing & packaging: Develop cost-plus and value-based pricing models; define SKU configurations and accessory bundles. 

• Sales & adoption tracking: Monitor revenues, backlog levels, and market share by region/segment; adjust plans accordingly. 

• Post-launch support: Own warranty analysis, failure mode trends, and voice-of-field feedback; work with quality and service teams to resolve issues. 

• End-of-life planning: Manage obsolescence, inventory burn-down, and migration path communications for customers. 

• Standards adherence: Ensure products meet all required safety and performance certifications (e.g. UL 1598, CE, RoHS, DLC). 

• Executive reporting: Communicate roadmap progress, P&L impact and go-to-market results to senior leadership. 

• Partner relations: Engage with key suppliers (LED chip manufacturers, drivers, optics partners) to secure roadmaps and cost advantages. 

• Team development: Coach and mentor associate product managers, product managers; foster best practices in user-centered design and market analysis. 

• Technology adoption: Leverage AI technologies to accelerate product development and overall product category growth.