CD&A - Associate Director, Marketing Investment Optimization

Career Category

Sales & Marketing Operations

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

CD&A - Associate Director, Marketing Investment Optimization

What you will do

Let’s do this. Let’s change the world. What you will do

Amgen’s Decision Sciences team of Commercial Data and Analytics (CD&A) department is looking for an Analytics lead who possesses excellent communication skills, has the ability to engage with and influence senior stakeholders, and is able to translate analytical outputs into meaningful recommendations for these business partners.

Associate Director, Marketing Investment Optimization, will focus not only on understanding customer needs, market trends, and competitive landscape but also on making data-driven investment decisions, collaborating with the cross-functional teams (Sales, Marketing, Value & Access, Media, Forecasting, Finance etc.), to optimize marketing spend and drive maximum return on investment (ROI).

In this vital role you will collaborate with business partners, service owners and IS peers to develop predictive and prescriptive models and insights across the US Commercial Organization. This position will innovate and build business impact through the use of advanced analytical techniques to help Amgen with its mission to serve patients by helping them get the therapies they need.

Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL office. You will work on-site a minimum of 2-3 days a week.

• Partner with cross functional teams on projects and/or programs to systematically derive insights that ultimately drive substantial business value for Amgen and our patients.
• Oversee building of high-performance algorithms, prototypes, predictive models and proof of concepts using Python or R.
• Identify business needs, propose and execute on analytical approaches.
• Be able to effectively communicate analysis ideas, progress and results to leadership and business partners.
• Accountable for measurement of spend efficiency and for recommendations on optimization of future spend across brands, tactics, channels, and audience types.
• Collaborate with Marketing, Media, Finance and other CD&A teams to help create marketing budgets and monitor spending to ensure cost-effectiveness and maximize ROI.
• Work closely with marketing and finance teams to analyze the financial impact of marketing initiatives.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree and 3 years of data science and/or analytics experience

OR

Master’s degree and 5 years of data science and/or analytics experience

OR

Bachelor’s degree and 7 years of data science and/or analytics experience

OR

Associate’s degree and 12 years of data science and/or analytics experience

OR

High school diploma / GED and 14 years of data science and/or analytics experience

Preferred Qualifications:

• Excellent organization/planning skills and talent for simultaneously managing multiple large and complex projects.
• Ability to collaborate and influence collaborators, business partners and IS resources to drive analytic projects end-to-end.
• A proven track record of interpreting and communicating analytical insights to non-technical & technical partners and stakeholders using clear and concise language.
• Technical proficiency with strong logical, problem solving, and decision-making skills.
• Passion for learning and staying on top of current developments in advanced analytics.
• Marketing Mix and/or Multi Touch Attribution experience.
• Expertise in using analytic tools such as Excel, R, SQL, Python, Tabl