Marketing Consultant_Credit Card Paid Media Operations and Compliance Lead

About this role:

Wells Fargo is seeking a Marketing Consultant to lead Credit Card Marketing Campaign Operations and Controls Manager for the Paid Digital Acquisitions Team. The focus of the role will be the execution of Operations and Controls for the Credit Card Paid Media campaigns and will deliver marketing that drives excellent customer experiences and delivers on company goals, including new credit card account acquisitions to support a growth portfolio of profitable Wells Fargo branded and cobranded products. Important to success will be a strong understanding of digital and financial services marketing.

In this role, you will:

• Lead marketing campaign operation and controls for Paid Media (Paid Search, Paid Social, Programmatic, Native) campaigns throughout the campaign lifecycle, including stakeholder communications, approval management and documentation, creative collaboration, and in-market tracking.
• Partner closely with Paid Media channel leads, media agency partners, and legal and compliance partners to ensure that approved, regulatory-complaint creative and targeting is deployed.
• Lead all billing, invoicing, and budget management responsibilities.
• Manage all Paid Media asset submissions and approvals via asset approval management tools
• Exercise independent judgement to guide channel operations.
• Help lead the development, evaluation, and execution of marketing campaign processes and procedures that identify, address, and mitigate risk.
• Become a Subject Matter Expert in the Paid Media marketing channels operations and for compliance and control management through internal training and partnering with internal and external partners.
• Contribute to marketing, creative, and product management for credit cards and provide consultation in one or more areas critical to success such as marketing campaigns, new products, and product enhancements
• Review and analyze moderately complex information across projects or campaigns to present findings and recommend solutions to management while developing work plans and campaign requirements, and while establishing milestones and reporting.
• Collaborate and consult with product teams, technology, customer care, other organizational units, and vendors to recommend solutions to a wide range of difficult problems.

Required Qualifications:

• 2+ years of Marketing, E-business, Digital Marketing, Digital Platform experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Project management skills: strong organizational, multi-tasking, and prioritizing skills to drive marketing executions through multiple stage gates to launch.
• Ability to exercise independent judgment to identify and resolve problems.
• Highly detail-oriented.
• Strong organizational, multi-tasking, and prioritization skills.
• Ability to think critically about situations and problems to execute or present options for solutions.
• Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important.
• Ability to influence and collaborate across organizational levels.
• Excellent communication skills and ability to articulate complex material to a diverse audience
• Ability to work effectively in virtual environment where key team members and partners are in various time zones and locations
• Campaign management and execution experience
• Proficient Microsoft Office (Outlook, Excel, Word, PowerPoint, Teams LiveMeeting, Zoom, and SharePoint) skills
• Preferred experience in a regulated industry such as Financial, Healthcare, or Insurance.
• Ability to lead without authority and influence others to improve channel effectiveness.

Locations:

• 801 Walnut St, Des Moines, IA 50309
• 550 S Tryon St, Charlotte, NC 28202
• 300 Highway 169 S, Minneapolis, MN 55426
• 150 E 42nd, New York, NY 10017
•  2800 S Price Rd Chandler AZ 85286
• 250 John Carpenter Freeway, Irving TX 75062 
• 2200 Concord Pike, DE 19803
• 10 S Wacker Dr Chicago, IL 60606

Pay Ranges:

• New York – New York Pay Range:  $76,300 - $135,700 USD annual (this range may not be applicable to other locations)
• Wilmington DE - Pay Range 69,900-124,300 USD annual (this range may not be applicable to other locations)
• Chicago IL -Pay Range 69,900-124,300 USD annual (this range may not be applicable to other locations)
• <