Sr. Manager, Product & Property Marketing – Bose Luxury (McIntosh & Sonus faber)
Bose CorporationAbout the role
At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
Bose Luxury is building the first true and globally recognized luxury audio experience—elevating sound beyond performance into culture, craft, and emotional connection.
Our brands, McIntosh and Sonus faber, represent distinct expressions of luxury—spanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences.
The Sr. Manager, Product & Property Marketing is responsible for defining how Bose Luxury’s products and owned experiences come to market—ensuring that both are positioned, expressed, and delivered at the highest level across all regions.
This role leads product go-to-market strategy, evergreen asset ecosystems, and owned brand properties—ensuring a cohesive and premium brand experience across all touchpoints.
Roles & Responsibilities
Product Go-to-Market Strategy & Execution
- Lead go-to-market strategies from concept through in-market lifecycle
- Partner with Product, Sales, and Creative teams to align positioning and execution
- Ensure launches drive demand and enable dealer success
Evergreen Assets & Platforms
- Manage global brand and product asset ecosystems (web, catalogs, content)
- Ensure consistency across regions and alignment with brand standards
- Partner with Creative on brand worlds and storytelling platforms
Owned Properties & Experience Marketing
- Lead House of Sound (NYC) and Sonus faber Factory Experience (Vicenza)
- Position properties as brand beacons and sales-enabling environments
- Drive programming and marketing to build desire and engagement
Experiential Guidelines & Playbooks
- Develop global standards for in-person experiences
- Ensure consistency across owned, partner, and dealer environments
Brand Stewardship & Standards
- Maintain brand positioning, look & feel, and storytelling consistency
- Partner with Creative to ensure alignment across all touchpoints
Luxury Auto & Strategic Experience Support
- Support automotive partnerships and brand integration
- Ensure consistency of brand expression in partner environments
Cross-Functional Collaboration
- Partner with Creative, Activation, Training, and Sales teams
- Align product, property, a
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