Director of Upstream Marketing

Job Description 

ORACLE Job Title: Director, Global Portfolio Strategy  

Business Card Title: Director, Global Portfolio Strategy 

Business Function: BSH Marketing 

Job Title this Position Reports to: Sr. Director, Upstream Marketing 

 

Job Summary: 

Position Overview: Director, Biopsy Portfolio - Upstream Marketing Team 

This leadership role within the Upstream Marketing team will be responsible for shaping the future of the Biopsy Portfolio for the global organization. As the business owner, you will play a pivotal role in enhancing the value proposition of Breast & Skeletal Health, positioning the portfolio for above-market growth. 

The Director, Biopsy, will have the unique opportunity to define the product and commercial strategy for a high-growth portfolio, driving organizational alignment, securing investment, and delivering on the mission of improving breast cancer care. 

 

Key Responsibilities: 

 

Strategic Planning: 

Develop a comprehensive business plan for the Biopsy franchise by leveraging data to identify unmet user needs and market opportunities, prioritized and communicated in the annual Strategic Plan.  

Translate insights into actionable roadmaps that guide New Product Development (NPD), Business Development (BD), and commercial strategies. 

Collaborate closely with R&D, downstream marketing, and sales to ensure the plan inspires direction and drives meaningful activities. 

 

Market & Revenue Modeling: 

Partner with the Portfolio Team and Commercial Analytics Analyst to create a reliable, centralized source of truth for market and revenue data. 

Continuously monitor and report on changes in the competitive landscape to ensure informed decision-making. 

 

New Product Development: 

Lead the cross-functional franchise team in the development and execution of all NPD projects within the portfolio. 

Define and manage research plans for active NPD initiatives, guiding Marketing, R&D, and other teams through the research process. 

Own financial modeling, customer/market research, and product decisions to ensure commercial success with each launch.  

 

 

Market Insights & Pre-Commercialization Leadership: 

Develop accessible tools, best practices, and streamlined processes to support pre-commercialization activities. 

Provide coaching on tool and source selection and assist in creating materials for cross-functional teams. 

Build repeatable processes with supporting templates, training, and standardized structures for future scalability. 

 

Talent Development: 

Take responsibility for recruiting, hiring, and developing high-performing team members with the potential to advance their careers within Hologic. 

 

This role offers the chance to make a significant impact on the Biopsy Portfolio while contributing to the broader mission of transforming breast cancer care through innovative solutions. 

 

 

Physical Demands: 

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.   

​​☒​ Sit; use hands to finger, handle or feel objects, tools, or controls. 

​​☒​ Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl. 

​​☒​ Lifting/moving and carrying products weighing up to 40 pounds. 

​​☒​ Exposure to moving mechanical parts, vibration and/or moderate noise levels. 

​​☐​ Exposure to hazardous chemicals or other materials. 

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