Senior Writer

Company Description

We are an advertising agency committed to doing the right thing for our clients, employees, and the community. We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that connect with HCPs and patients alike. Our diverse and multifunctional teams deliver projects on time, within budget, and with innovative and creative solutions that move audiences. As a 2021 winner of “Best Places to Work in PA,” we pride ourselves on our diverse and inclusive environment, strong client work, commitment to career development, and work/life balance. That’s the DiD way.

Job Summary

 DiD is looking for a Senior Writer with significant agency and healthcare advertising experience to join our expanding team. In this role, you'll partner with Art Directors and other team members for creative concept development and execution of initiatives that support the brands of various healthcare clients. If you’re a critical creative thinker who digs data and enjoys making a difference in the lives of HCPs and the patients they serve, read on!

Responsibilities

• Writing content outlines; creative concepts; video scripts; print and digital sales aids; digital ad campaigns; CRM and rep-triggered emails; rich media units, static and animated programmatic banner ads, static and video social ads; patient brochures and counseling tools; web sites; research summaries; and presentation decks
• Writing in a tone and style appropriate to each brand and target audience (including healthcare professionals, consumers, and sales representatives) without being afraid to push the boundary
• Actively working with internal team members to ensure that creative briefs are clear, targeted, and actionable; proven ability to manage timelines, hours, and prioritize multiple work streams
• Independently researching client products, services, and industry to inform content and strategy
• Effectively presenting work internally and to clients on behalf of the agency
• Providing correctly formatted references for all medical claims in professional-facing content
• Interpreting clinical studies and references; writing medical claims in a way that is consistent with legal/regulatory guidance while remaining audience-relevant (for both HCP and consumer)
• Annotating copy documents in preparation for submission to legal review boards
• Reviewing documents for accuracy, style consistency, punctuation, and references; exhibiting strong attention to detail
• Understanding and following AMA style guidelines
• Managing multiple projects, allocating time independently, prioritizing work, and allocating resources as needed throughout project execution
• Adhering to project scope, budget, and timeline, while delivering high quality work
• Mentoring junior writers; vetting freelance writing resources and reviewing their work

Qualifications

• 6-8 years working in an agency in a creative copy position
• Experience with pharmaceutical, biotech, and/or healthcare industries (with samples to show)
• Experience writing in accordance with medical/legal considerations, and preparing submissions for legal review
• Strong interpersonal and communication skills
• Proven ability to develop compelling concepts and copy for healthcare professionals, as well as consumers
• Exceptional portfolio, containing original concepts that are fully executed across HCP and consumer audiences
• Demonstrated ability to work with a team as well as independently
• Demonstrated initiative as a self-starter

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.   

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities. 

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.   

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we ma