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Working Title:

Executive Director of Marketing and Communications

Institution:

Bemidji State University

Classification Title:

MnSCU Administrator 7

Bargaining Unit / Union:

220: Minnesota State Administrator's Plan

City:

Bemidji

FLSA:

Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Unclassified - Unlimited Academic

Salary Range:

Job Description

Heinze & Associates Executive Search is pleased to assist Bemidji State University and Northwest Technical College in its search for Executive Director of Marketing and Communications.

For priority consideration, please apply by November 17, 2024.

The Executive Director of Marketing and Communications is primarily responsible for working with the President, the Vice President for Enrollment Management, and other institutional leaders to advance the reputation of the University by building and enhancing the University’s brand across key audiences. The Executive Director leads a comprehensive strategic marketing and communications function that conditions the marketplace for support from many stakeholder groups.

The Executive Director plans, manages, and administers all marketing and communications operations and activities of the Office of University Relations. The position leads marketing and communications efforts to attract and recruit prospective students to Bemidji State University and Northwest Technical College and builds support among the university’s stakeholders, including faculty, student affairs educators, professional staff, students, alumni, donors, friends, and Minnesota residents.

The Executive Director collaborates closely with and supports the activities of other offices at both campuses and, as necessary, serves as a university liaison to relevant work groups, committees or other organizations in the Bemidji community.

This position provides advice and support for the Office of the President and serves on college- and university-level committees, task forces or workgroups as needed or as assigned by the Vice President for Enrollment Management and the President. This position builds relationships between the university and college and the Bemidji community.

The Executive Director is identified as the Marketing Communications leader for both the university and college by the Minnesota State colleges and universities system for its state-level communications, marketing and promotions activities and initiatives.

Special Working Conditions

It is important for this role to have a visible presence on campus to effectively engage with the team and campus community. Preference is for the Executive Director to be on campus full-time, but some remote work may be considered. Some overnight travel is required to attend off-campus meetings, conferences, and other activities where university or college representation is needed. This position will have frequent evening and weekend responsibilities as needed to fulfill communications and marketing responsibilities and to represent the university or college as needed.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES:

Executive Leadership

• Serving as a member of the BSU Cabinet and attending NTC Cabinet meetings when appropriate.                                                                                                                                       

• Providing thought leadership related to the scope of responsibility in planning and decision-making for BSU and NTC including service as a senior advisor and partner to the President in pursuit of the vision and mission of BSU and NTC.

• Center holistic student learning, success, and achievement leading to long-term educational value in all professional practices.

• Demonstrating self-awareness of one's own cultural beliefs, perspectives, and privileges as a part of one’s orientation toward leadership.

• Acknowledging the specific and particular realities of Indigenous, Black and persons of color, 2SLGBTQIAP+ individuals, first-generation college students, people from low-income families, and other minoritized communities within Northern Minnesota while also connecting communities to local and regional experiences in order to foster a greater sense of belonging among employees and students.

• Advancing a campus culture of proactive, transparent, and inclusive engagement with shared governance. Actively and visibly engaging with campus, local, and regional communities.

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