Event Marketing and Brand Activation Manager

ActiveCampaign is seeking an Event Marketing and Brand Activation Manager who will be responsible for the strategy for all of ActiveCampaign’s internal and external corporate events. This person will work collaboratively with the broader marketing, sales, customer, people, and leadership teams to create brand experiences ranging from hybrid employee gatherings to in-person customer events. They will lead all aspects of the planning, promotion, and execution of each event. This role is a key member of our Corporate Marketing team to ensure alignment and collaboration amongst our teams to deliver exceptional events and experiences and to continue to evolve our strategy to create a “best in class” program. The ideal candidate is able to move quickly, confident in making decisions, loves a budget spreadsheet, and has a keen eye for detail. They thrive in a fast-paced tech environment, bring creative solutions, and are growth-minded. They will have experience with both internal and external event planning, sponsorship and swag vendor management, and are eager to learn and share the ActiveCampaign story to support the growth of the organization.

What your day could consist of:

• Develop and deliver global events and experiences to support strategic revenue objectives, customer retention, employee engagement, and brand awareness goals, including presence at trade shows, hosted events, and employee gatherings
• Own the planning, project management, promotion strategy, and overall event delivery of ActiveCampaign Study Halls, our company’s customer in-person educational events
• Take full accountability for all internal and external stakeholder communication, including conducting launch meetings and producing regular updates to cross-functional teams
• Manage the end-to-end logistics for these events, including approval/review of all requests, vendor selection and management, swag delivery, ticket issuance and refunds, and overall customer experience
• Oversee all external event agencies and vendors where required (food and swag vendors, onsite show organizers, etc)
• Execute employee events, including quarterly meetings and annual ACE Club trips to ensure high employee engagement and satisfaction
• Source solutions for in-person, hybrid, and virtual events to make it easier to produce and execute and reduce administration activity
• Work across Marketing to understand all opportunities and events and to help plan, schedule and map out event activity based on budgets, time and resource
• Lead all administrative projects (such as event inbox, admin platforms, name badge printing, and RSVP reporting) with the ability to oversee and delegate tasks to the broader team as needed
• Work closely with Marketing Leadership to manage sponsorship opportunities across industry events and channels
• Identify and negotiate with venues and vendors, manage venue/vendor contracts, relationships, and outputs to achieve the maximum opportunity and best value for money
• Deliver to budget and against established milestones to achieve team and stakeholder goals
• Analyze and evaluate the effectiveness of specific events and programs, including ROI and report KPIs and performance metrics as required to internal audiences
• Leverage data to gain insights that will maximize the impact of events and drive ongoing program optimization

What is needed:

• 5+ years of related experience in events with a deep level of leading customer events
• Must be local to the Chicago area - this role will be expected to come into the Chicago hub a few days per month
• Demonstrated experience in vendor management
• Ability to work well in a fast-paced, high-growth environment under tight deadlines
• Ability to work both independently and as part of a team
• Ability to lead, influence, and work across organizational boundaries, including a broad range of peers and executives
• Ability to manage multiple work-streams concurrently with consideration for prioritization, complexity, influence, and levels of involvement required to advance initiatives
• Exceptional organizational instincts and skills that provide order, clarity, and visibility at the macro and micro level for all involved parties
• Drive innovation on the team with a willingness to experiment with the ability to balance “big picture” thinking with tactical execution
• A deep comfort level with program analysis, measurement, reporting, and pipeline impact
• A willingness and ability to travel as/when required and operate across various time zones

About ActiveCampaign:We are a category-defining Customer Experience Automation Platform (CXA) that helps over 185,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 850+ pre-built automations th