Senior Growth Expert (d/f/m)

What is Leapsome?

Leapsome is the all-in-one platform for People Enablement. We combine tools for goals & OKR management, performance reviews and 360s, employee engagement surveys, continuous feedback, team and 1:1 meetings, and fair compensation and promotion management into an easy-to-use, customizable platform.

At Leapsome, we want work to be the best it can be for everyone. That’s why we help companies create environments where people can achieve goals, learn and grow together, and build authentic relationships — our purpose is to make work fulfilling for everyone!

CEOs and HR/People Operations teams in international, forward-thinking companies like Spotify, monday.com, Unity, Workato, Bolt, and Northvolt choose Leapsome to drive employee development, productivity, and engagement. Forbes magazine listed Leapsome as one of the 100 most innovative startups in Germany and G2 as the #2 Software Company in Germany.

After successfully bootstrapping to more than 1,500 customers, Leapsome raised US$60 million in Series A Funding led by Insight Partners in March 2022. The funding allows us to further invest in developing our intelligent people enablement platform, create an even stronger employee experience, and expand in the US market - which we did in November 2022. It is a very exciting time to join Leapsome!

Your Opportunity

We seek an experienced and dynamic Senior Growth Marketing Expert (d/f/m) to spearhead our growth initiatives. As a market leader in the people enablement space, we are dedicated to innovation and excellence in the tech industry.

Your Responsibilities

• Paid Campaign Planning and Execution:

  • Develop and implement growth campaigns across paid media channels, including Google, Bing, LinkedIn, Meta, and others.

  • Ensure campaigns align with overall business objectives, performance targets, and target audience.

  • Track, analyze, and report on campaign performance against key metrics.

  • Use data-driven insights to optimize ongoing and future campaigns.

• Lead LP Optimizations and AB Testing:

  • Take the lead in optimizing landing pages and conducting A/B testing for continuous improvement.

  • Implement strategies to enhance user experience and funnel conversion rates.

• Creative and Copy Optimization:

  • Develop and optimize creative assets and ad copy to maximize engagement and conversion.

  • Test & analyze creative impact and collaborate with our design team to optimize creative creation for improved conversions.

  • Stay updated on industry trends and best practices in ad creatives.

• Cross-organizational Collaboration:

  • Work closely with cross-functional teams for the seamless execution of integrated campaigns.

  • Ensure alignment with overall marketing and business strategies.

  • Collaborate with Sales Development Representatives (SDRs) to ensure proper lead handling and pipeline development flows.

  • Provide insights and feedback to improve lead generation and nurturing processes.

• Freelancer and Agency Management:

  • Guide and monitor freelancers and agencies involved in campaign management.

  • Foster collaborative relationships to maximize campaign effectiveness.

Your Profile

• Bachelor’s degree in Marketing or Business is a plus.

• At least 5 years of proven experience in hands-on growth marketing roles in a B2B SaaS company (startup experience is a plus).

• In-depth knowledge of paid media channels, advertising platforms, and campaign optimization.

• Strong analytical skills and proficiency in data-driven decision-making.

• Excellent communication and collaboration skills.

• Continuous hunger for learning and career development

Benefits

• Impact: Become part of a fast-growing scaleup taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025

• Teammates: Join a diverse and international team of talented, smart, and kind people

• Feedback and recognition: We value feedback exchange and cele