Senior Product Designer, Onboarding & User Adoption

Asana is looking for a Senior Product Designer to lead the evolution of our onboarding and user adoption experiences. In this pivotal role, you’ll craft intuitive and engaging journeys that use AI-powered personalization to help new users quickly realize the value of Asana. Collaborating closely with cross-functional teams, you’ll design and iterate on solutions that guide users from their first interaction through to becoming proficient, engaged customers.

This role is perfect for a designer who thrives in fast-paced environments, values user-centric design, and is passionate about driving product-led growth. We’re looking for someone who leverages user research and data insights to identify opportunities to enhance the user journey, ensuring a seamless transition from initial setup to active usage.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

About the design team

We design the future of teamwork. Asana has a bold, ambitious mission: help humanity thrive by enabling the world’s teams to work together effortlessly. Our design team is at the heart of that mission.

Asana Design is an inclusive and collaborative community. We’re a diverse group of designers from different backgrounds (product, brand and content design, design operations, producers, motion design, film, copywriting). We are a team that loves combining research, data insights, and peer feedback into a human-centered design process to produce designs that are core to the power of our applications. We partner with people across Asana to create our product, shape our brand, and drive greater impact through design. We use design to solve challenges and create experiences that customers love. We also take the time to get weird and have fun along the way.

Learn more about our team:

• Asana Design
• Asana Design Medium
• Asana Design Instagram
• Asana Dribbble

Asana culture:

• Diversity, Inclusion, & Belonging
• How we’ve designed a culture that fuels our business results
• How I advanced my career through AsanaUP

What you’ll achieve:

• Design and iterate on end-to-end onboarding experiences, creating intuitive, personalized journeys that help new users quickly realize the value of Asana—including opportunities to leverage AI to tailor and optimize these experiences.
• Collaborate cross-functionally with product managers, engineers, researchers, and data scientists to identify user needs and translate them into impactful design solutions.
• Develop and test post-onboarding interventions, such as in-product cues and educational content, to drive user engagement and adoption.
• Utilize data-driven insights to inform design decisions, conducting A/B tests and analyzing user behavior to optimize onboarding flows.
• Contribute to the evolution of our design system, ensuring consistency and scalability across onboarding and adoption touchpoints.
• Advocate for user-centered design principles, balancing user needs with business objectives to deliver cohesive and effective experiences.

About you:

• 5+ years of experience in product design, with a strong portfolio showcasing work on onboarding, user adoption, or growth-related projects.
• Proficient in user-centered design methodologies, with strong visual design craft and experience delivering polished, production-ready designs that enhance usability and engagement.
• Strong collaboration and communication skills, able to work effectively with cross-functional teams and articulate design decisions clearly.
• Experience with data analysis and experimentation, comfortable using metrics to guide design choices and measure success.
• Familiarity with design systems, understanding how to maintain consistency while allowing for flexibility and innovation.
• Adaptable and proactive, thriving in fast-paced environments, managing multiple projects simultaneously, and iterating quickly based on feedback to continuously improve outcomes.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how w