Director, Digital and Marketing Analytics

The American College of Cardiology is looking for a Director, Digital and Marketing Analytics to lead enterprise-wide initiatives that transform data into action. This is an impactful and meaningful opportunity to drive innovation, influence executive decision-making, and elevate digital performance across a mission-driven organization impacting millions of lives.

This position is based in Washington, DC where we have a hybrid work environment (two days per week in the office).

Function and Scope:
The Director, Digital and Marketing Analytics will serve as the strategic lead for enterprise-wide digital intelligence initiatives to inform digital and enterprise content strategy. The role will be pivotal in shaping the organization’s data strategy, transforming digital marketing performance through advanced analytics, and fostering a culture of data-driven decision-making. The ideal candidate is an experienced analytics leader with a consultant’s mindset, a deep understanding of digital ecosystems, strategic vision, and a proven ability to connect insights to recommended actions and business outcomes.

Major Duties and Responsibilities: 

• Lead the development and maintenance of robust analytics reports and dashboards that generate actionable insights for decision-making and translate those insights into concrete recommendations for executive leadership and key decision makers.
• Present findings and strategic insights to executive leadership and cross-functional teams. 
• Drive the organization toward a customer journey view of digital and marketing analytics, leveraging the insights derived from various data sources and platforms (e.g., Sitecore, Hubspot).
• Develop, define and manage key performance indicators (KPIs) for digital strategy initiatives and product performance.
• Continuously improve reporting practices by leveraging the latest tools and presenting findings with clarity and strategic takeaways.
• Optimize operational efficiencies by streamlining workflows, standardizing reporting templates, and enabling cross-team data access and transparency.  
• Collaborate with marketing and content teams to inform and shape data-driven engagement and strategies.
• Oversee integration of disparate data sources, ensuring a unified view of the customer journey across digital channels and products. 
• Lead the integration of Google Analytics with data lakes (e.g., Salesforce Data Cloud, Microsoft Fabric).
• Implement Google Analytics recommendations from a recent audit such as enhanced event tracking, reducing custom dimensions, and configuring key events. 
• Lead Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and GEO (Generative Engine Optimization) efforts to extend the reach of ACC content.   
• Drive adoption of AI/ML tools for predictive analytics and reporting automation. Own vendor relationships and technology stack decisions for analytics platforms.
• Develop standardized templates and frameworks for recurring reports, such as campaign performance and grant project summaries.
• Manage and lead a team of digital and marketing analytics professionals, driving team goals and success, building internal capabilities, and fostering continued growth.  

Required Qualifications: 

• Bachelor’s Degree in Marketing