Client Lead – Media Solutions

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.

What will I be doing? 

• Help define Circana’s overall approach and focus on the work with its strategic clients in the CPG vertical and on a specific book of business 
• Lead client third party media measurement and audience activation for major CPG companies as a true business partner and valued consultant 
• Create strategies and programs to help large CPG advertisers increase their return on ad spend, sales lift, and other KPIs 
• Partner across key functions within Agency buyer and planner communities and ad network partners including sales and research to establish Circana’s brand and drive revenue opportunities
• Ensure our clients receive the highest level of sales and operational customer service 
• Leverage existing and innovative approaches to address evolving digital media challenges 
• Build and maintain strong working knowledge of current trends in the Marketing, Customer Relationship Marketing, Online Marketing, Market Research and CPG Industry, including data sources (traditional panel, on-line access panels, client proprietary panels, retailer frequent shopper data, other customer-level databases, etc.) that will be the foundation to drive actionable insights
• Present to internal and external c-suite and senior leadership results of business drivers 
• Facilitate product development through links to Circana’s commercialization partners in the development of customized solutions to meet the clients’ needs 
• Scope client issues within an analytical framework and roadmap that clearly identifies to the prospective client a return on the information 
• Develop feasibility, pricing, and timing for proposals via internal approval processes and external proposal closure
• Provide the final presentation of insights and strategic recommendation(s) to clients
• Serve as a thought leader in the media analytics space, by writing white papers, speaking at conferences, etc. 

To be successful you must possess and be able to execute upon these key skill sets:

• Consultative Selling: Apply your knowledge of the business, industry and domain to identify, create and close profitable, margin enhancing business opportunities
• Innovation: Contribute to the development and creation of new or enhanced methods, products and/or services; approach job function with original and progressive thinking  
• Client Management and Value: Manage client projects and relationships, often through collaboration with a wide array of cross-functional associates  
• Business Insights/Consulting Expertise: Provides clear, deep perceptions & recommendations regarding decisions, situations & business benefits 
• Sales Strategy Development/Competitive Intelligence Expertise: Identify accounts and opportunities to go after  
• Creative Problem Solving:  Identify information and gaps, and subsequently develop (and broadly share) information to bridge these gaps thus facilitating high performance across the team and improve client relationships

Requirements

• 6+ years of experience including deep domain knowledge of digital media applied to multiple domains inclusive of CPG and Retail 
• This can include: Account Management experience with an agency - Digital Media Solutions research supplier 
• Strategically oriented Ad Sales- Sales within an Ad Network or Tech Platform 
• Media Planning with a digital media focus  
• Proven experience collaborating/partnering to achieve sales results versus a lone hunter mentality 
• Strong sales skills inclusive of disciplined