Jobs and Careers

Digital Marketing Manager

Mount Prospect, United Statesfull_timeVerifiedPosted 21 Oct 2024

About the role

Company Description

JOIN THE INNOVATORS WHO ENHANCE OUR LIVES AND EARN EIGHT PATENTS DAILY.

At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

As one of the world’s top 25 patent-earning companies, we average approximately eight per day globally.

Our Mount Prospect location offers engaging opportunities for engineering and technology professionals to support our renowned brands of handheld power tools. As a leading global technology and services supplier committed to innovative R&D, we’ll empower you to explore many established and emerging areas of expertise. These include mechanical and electrical engineering for product design and testing; 3-D digital fabrication; the Internet of things (IoT); software development; chat bots and cognitive computing; robotics; and IT project management.

This is your chance to Go big. Go bold. And develop products that enhance the quality of life, with the Robert Bosch Tool Corporation

Job Description

The Digital Marketing Manager is responsible for developing and executing the digital marketing strategy and content development for the Dremel Digilab brand.

We’re looking for a driven and passionate Brand Marketing Manager to join us in helping impact people’s lives and take our brand to the next level. Your mission is to deveop the Brand marketing strategy and campaign development, execution and analysis for the Dremel Digilab tools business. This business impacts the lives of educators and professional crafters through digital tools including 3D printing, laser cutters and more. Help us inspire the next generation of makers through some of the coolest and innovative products in the industry. Our team works on many fast growing trends such as STEM Education, Professional crafters, and technology trends. This means you are a strategic, creative, entrepreneurial, and digital-savvy expert that has the ability to create the direction for our brand marketing future. The team is excited to welcome this new role and we are looking for someone just as excited to join the team!

Brand Strategy: Collaborate with Brand team to understand marketing levers and help drive business for Dremel DigiLab products.
Campaign and Content Development: Work closely with brand team to plan, develop and execute marketing campaigns including, but not limited to: social media, email, SEM, SEO, and website content. Assist in finding synergies with digital marketing efforts and opportunities for growth. Actively monitor results and campaign budgets.
Project Management: Track and organize all marketing activities to allow analysis on overall program ROI. Manage relationships with multiple internal and external teams.
Reporting and Analysis: Responsible for analyzing the success of marketing initiatives. Use analytics to drive marketing decisions and identifying trends to improve marketing results.