Senior Lead Manager: Product, Portfolio, and Industry Marketing

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

 

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

Experienced Senior Manager with a proven track record in Product, Portfolio, and Industry Marketing. Skilled in developing and executing successful marketing strategies that drive growth and enhance customer engagement across diverse product lines and industry sectors. Reporting directly to the Senior Director of Product Marketing, you will play a pivotal role in driving the success of our Security and Vyvx portfolio.

Location and Schedule

The Main Responsibilities

• Strategic Portfolio and Industry Marketing Leadership: Develop and implement comprehensive marketing strategies for products, portfolios, and industry sectors for the Security Services and Media and Entertainment Services Portfolios.
• Portfolio Marketing: Own the end-to-end marketing strategy for the Security and Media and Entertainment product portfolio, including messaging, positioning, and value propositions. Collaborate with product management to translate technical capabilities into customer-centric narratives. Develop and maintain core marketing assets such as solution overviews, presentations, and competitive positioning guides.
• Industry Marketing: Identify and prioritize key verticals (e.g., financial services, healthcare, government) and tailor portfolio messaging to address industry-specific challenges and regulatory requirements. Create industry-focused campaigns, content, and thought leadership that resonate with decision-makers and influencers.
• Team Leadership and Mentorship: Inspire and mentor product marketing leaders, ensuring cohesive alignment on product and solution messaging and positioning and understanding of technical capabilities.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure the success of marketing initiatives across product lines and industry verticals.
• Market Research and Competitive Analysis: Monitor industry trends, competitive landscape, and customer feedback to inform marketing strategy and product direction.Conduct market segmentation and persona development to refine targeting and messaging
• Content Development: Create high-impact content for external websites, product fit validation, product demos, and deployment architectures.
• Stakeholder Engagement: Cultivate and maintain robust relationships with stakeholders, gathering valuable insights to support and refine product strategy.

What We Look For in a Candidate

• Educational Background: Bachelor’s degree in Marketing or Business or a related field.
• Experience: 8+ years of distinguished experience in Technical Marketing or Product, preferably within the cybersecurity industry.
• Leadership Skills: Led marketing efforts for product launches, portfolio expansions, and industry-specific campaigns, resulting in increased market share and customer satisfaction. Developed and executed strategies that aligned with industry trends and customer needs, driving growth and enhancing brand presence.
• Strategic Vision: Exceptional strategic thinking capabilities, with a proven track record of developing and implementing comprehensive technical strategies.
• Communication Skills: Superior written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.
• Analytical Acumen: Strong analytical skills, with the ability to interpret market trends and data to inform and shape marketing strategies.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

 

Location Based Pay Ranges:

 

$129,639 - $172,852 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.
$136,121 - $181,494 in these states: CO, HI, MI, MN, NC, NH, NV, OR, and RI.
$142,603 - $190,137 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.

 

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional que