Brand Strategy Associate

Swiftly is a retail digital technology startup founded in 2018 and headquartered in the Bay Area. We empower regional and independent grocers to compete in a digital-first world by providing best-in-class app, web, loyalty, and e-commerce solutions—without SaaS fees. Instead, Swiftly drives revenue through its retail media network, sharing profits with retailer partners.With 70+ retailer banners and Series C funding, Swiftly is the first in the industry to seamlessly connect digital and in-store shopping. Our AI-powered platform helps retailers build strong digital relationships, while our solutions—Audience Optimizer™, Alcohol Cashback, and Offsite Campaigns—drive shopper engagement and brand success.
Our mission: Enable brick-and-mortar retailers to thrive in a digital world.
Position Summary:The Brand Strategy function at Swiftly is a new and critical part of the Revenue Operations team, designed to support both our CPG and Retail sales organizations with strategic storytelling, insights-driven materials, and go-to-market frameworks that unlock revenue growth. We’re looking for a Brand Strategy Associate that will collaborate closely with Sales, Product Marketing, Creative, and Insights to develop and scale best-in-class sales and campaign strategy materials. The ideal candidate brings 2+ years of experience in brand strategy, retail media, or B2B marketing—ideally supporting both advertiser and partner sales teams. They are a confident storyteller, deck builder, and problem solver who can take an ambiguous brief and turn it into a compelling pitch or proactive narrative. This person is excited to shape a new function, build repeatable systems, and establish Swiftly’s strategic voice in a growing and competitive category.

Responsibilities Include:

• Support Brand Strategy Director with the development of Swiftly’s strategic narrative across top CPG accounts, aligning retail media solutions with client business goals and category dynamics
• Support content development for RFPs, pitches, customized Joint Business Planning (JBP) materials, and go-to-market materials, leveraging 1P data, shopper insights, and category trends to demonstrate impact, with oversight from Brand Strategy Director and support from design
• Project manage brand strategy requests from cross-functional partners, and maintain a centralized library of sales materials and retailer-specific mockups to support high-impact, tailored pitches
• Partner closely with Sales, Account Management, Product Marketing, and Analytics to craft compelling, insight-driven presentations tailored to key verticals (e.g. beverages, snacks, personal care)
• Collaborate with Insights and Product Marketing to shape custom research initiatives and strategic proof points that elevate Swiftly’s positioning in the retail media ecosystem
• Develop scalable toolkits, frameworks, and sales materials that reflect the latest product capabilities, use cases, and success stories, enabling consistent storytelling across teams and ensuring alignment with brand standards and strategic goals
• Stay ahead of CPG and retail media trends, competitive positioning, and evolving KPIs to inform Swiftly’s differentiation and strategic approach
• Other duties as assigned

Required Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field 
• 2+ years of experience supporting brand strategy or B2B marketing programs, ideally within retail media, CPG, or performance-driven environments
• Familiarity with RFP processes, including strategic proposal development and collaboration across Sales, Insights, and Design
• Informed by a strong understanding of media innovation and evolving trends across digital, in-store, mobile, and CPG advertising
• Excellent verbal and written communication skills, with the ability to simplify complex concepts for brand, agency, and internal audiences
• Visual communicator with an eye for design; proficient in PowerPoint or other presentation tools (such as Pitch) to develop compelling sales narratives
• Highly organized self-starter with ability to work independently and manage multiple deliverables at any given time
• Must be authorized to work in the United States without the need for current or future visa sponsorship

Preferred Qualifications:

• Strong strategic planning capabilities, with a firm grasp of digital marketing innovations 
• Experience working for a media agency/strategy services and/or marketing media services  
• Understanding of retail media, shopper marketing, and the nuances of go-to-market positioning for omnichannel platforms

#LI-RemoteNote: We are unable to sponsor or take over sponsorship of employment visas at this time.
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