Account Director, Beauty

<p><strong>Account Director, Beauty</strong></p> <p>We are seeking a dynamic Account Director to help lead 5W's expanding Beauty practice. This is an exciting opportunity for an individual eager to grow their career with a diverse range of clients, with a focus on Beauty communications.</p> <p>The ideal individual will have worked with a diverse roster of consumer clients within an agency setting, is an expert at pitching, and possesses superior account and time management skills.</p> <p>The team's top priority is hiring an Account Director who brings a strong blend of influencer expertise, digital creative strategy, and a deep understanding of pop culture — someone who can identify emerging trends, translate them into smart, culturally relevant recommendations, and lead integrated campaigns across earned and influencer channels. While influencer leadership and creative strategy are the primary focus, it's equally important that this person has strong media relations experience and can develop and drive a thoughtful earned media strategy that complements the broader communications approach.</p> <p><strong>Here's what you'll be doing:</strong></p> <ul> <li>Act as primary contact to clients, continually fostering client-agency relationship to build trust and become a valuable resource and counselor to clients</li> <li>Lead integrated campaigns across earned and influencer channels, ensuring both work together to support the broader communications approach</li> <li>Identify emerging trends and pop culture moments and translate them into smart, culturally relevant recommendations for clients</li> <li>Stay ahead of the emerging world of AI, exploring how new tools and technologies can enhance creative strategy, media outreach, and campaign execution</li> <li>Oversee and implement strategic communications programming</li> <li>Develop and drive thoughtful earned media strategies that complement influencer and digital creative efforts</li> <li>Execute creative campaigns, brand partnerships, and influencer programs</li> <li>Manage and delegate responsibilities of daily workflow of multiple accounts while driving consistent media results</li> <li>Communicate account status to agency management regularly</li> <li>Demonstrate proficiency in writing and editing materials, particularly presentations, program plans, and media strategies</li> <li>Provide strategic guidance to clients and team members on an ongoing basis; anticipate and address clients' needs</li> <li>Troubleshoot media, team, or strategy problems as they arise; seek senior management input when appropriate</li> <li>Motivate team members by promptly reviewing work and providing constructive feedback</li> <li>Strive to develop