Head of Member Growth and Retention

About Us:

The United States has the poorest maternal and birth outcomes of all developed countries with underserved, Black, Brown, Indigenous communities disproportionately affected. Cayaba Care is working to drastically improve the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.

Cayaba Care’s mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually, to ensure they have all the social support they need for a successful and joyful pregnancy journey. We leverage technology to support our virtual engagement that allows us to meet all our moms where they are.

We ensure that our members do not feel alone during their pregnancy journey, and that they have a trusted resource for support, resources, and information throughout their pregnancy, delivery and well into postpartum. Cayaba Care does not replace the primary obstetrician or doctor’s relationships. Instead, we support expectant mothers with all other support services that are traditionally not available through their doctors’ offices.  

Our Values:

• Empathy is at the heart of everything we do. We must always center the experiences of the mothers and families we serve, as well as support and uplift one another.
• Collaboration is what makes us stronger. We achieve the greatest impact when we work together, share knowledge, and elevate each other’s strengths.
• Resilience reflects our ability to push through challenges, adapt in a fast-changing environment, and remain committed to our mission no matter the obstacles.

The Role:

Cayaba Care seeks a Head of Member Growth and Retention to lead and execute our end-to-end growth strategy. This individual will oversee member enrollment, engagement, and retention, build and nurture provider and payer relationships, and scale our market reach through strategic partnerships. Reporting directly to the CEO, this leader will manage and develop a high-performing team, serve as the main point of contact for referral partners, and drive sustainable business growth.

The ideal candidate is entrepreneurial, mission-driven, and action-oriented, with strong healthcare expertise (particularly in patient engagement, provider relations, and growth levers). They thrive in fast-paced, early-stage environments, know how to balance high-level strategy with tactical execution, and are passionate about improving healthcare access for underserved communities.

Responsibilities:

Member Growth and Engagement

• Develop a deep understanding of population of interest, member leads, and current members in order to better reach and understand membership base
• Lead and expand member acquisition, enrollment, and retention strategies, ensuring a seamless and positive patient experience.
• Lead outreach team (outbound recruitment calls) ensuring scripts, talk tracks and targeted enrollment techniques to maximize conversion via phone optimized. Lead field operations team (community and provider engagement), and growth marketing teams.
• Develop and execute targeted initiatives to increase engagement across various touchpoints, optimizing for conversion and retention rates.
• Build out new market entry strategies, including forecasting enrollment and ensuring scalability.
• Leverage data-driven insights to refine growth strategies using KPIs such as lead volume, reach rate, conversion rate, and patient activation.

Provider and Payer Partnerships

• Serve as the main point of contact for provider partners, strengthening referral pathways and warm handoffs.
• Develop and professionalize provider and payer relationships, identifying opportunities to optimize engagement.
• Execute on growth levers within payer contracts, ensuring alignment with business expansion goals. 
• Effectively communicate Cayaba Care’s value proposition and care model to external stakeholders.

Strategic Leadership and Cross-Functional Execution

• Act as a hands-on leader, working across operations, finance, product, data/analytics, and clinical teams to align on growth initiatives.
• Synthesize high-level strategy with detailed execution, ensuring measurable impact.
• Drive brand recognition and market positioning in key communities.

Team Leadership and Organizational Gr