Sr. Digital Analyst

The Role

The Senior Digital Analyst is responsible for driving measurable ecommerce growth by transforming customer behavior data into actionable business strategies. This role owns the performance and optimization of the end-to-end digital customer experience, partnering closely with Marketing, UX/UI, Product, and Ecommerce teams to increase conversion, customer engagement, retention, and revenue.

Success in this role is measured by the ability to identify opportunities, influence cross-functional decisions, and deliver measurable improvements in ecommerce performance through analytics, experimentation, and customer journey optimization.

Employee Value Proposition

As a Senior Digital Analyst, you'll have the opportunity to directly influence revenue growth and shape the digital experiences of our customers. This is a highly visible role where you'll combine analytics, experimentation, and customer insights to drive meaningful business results.

Working cross-functionally with Marketing, UX/UI, Product, and Ecommerce teams, you'll uncover opportunities to optimize the customer journey, improve conversion performance, and enhance customer retention. Your insights will help guide strategic decisions, inform digital innovation, and create measurable impact across the business.

If you're passionate about turning data into action, thrive on solving complex challenges, and enjoy seeing the direct results of your work, you'll find a rewarding opportunity to grow your expertise and make a difference in a collaborative, data-driven environment.

Key Performance Objectives

• Improve ecommerce conversion rates by identifying and eliminating friction throughout the customer journey.
• Increase average order value (AOV) through analysis-driven recommendations and optimization initiatives.
• Improve checkout completion rates by identifying abandonment drivers and implementing solutions that reduce drop-off.
• Deliver measurable revenue growth through data-informed optimization strategies.

Key Responsibilities

• Owns performance of key ecommerce journeys and KPIs, including conversion rate, AOV and checkout completion, identifying opportunities to improve funnel performance from landing through checkout.
• Defines and maintains tracking requirements across the customer journey (events, funnels, ecommerce tracking)
• Audits and validates data quality across analytics platforms.
• Analyzes repeat purchase behavior and customer lifecycle performance.
• Partners with UX/UI and Product teams to recommend and validate experience improvements that drive measurable impact.
• Leverages behavioral analytics tools to understand user behavior and inform optimization strategies.
• Analyzes organic traffic quality, keyword performance, and landing page effectiveness to identify growth opportunities.
• Develops and maintains dashboards and reporting frameworks that track ecommerce KPIs across the customer journey.
• Proactively identifies trends, risks, and opportunities to improve digital performance and revenue.
• Designs, executes and analyzes A/B tests while establishing best practices to improve experimentation impact and velocity.
• Partners with paid media teams to evaluate campaign quality and optimize landing page performance and post-click experience.
• Ensures GA4 and GTM are structured correctly. Regularly audits duplicate events, firing issues, and attribution gaps for accurate conversion tracking and campaign reporting.
• Translates complex data into clear, actionable insights for stakeholders at all levels in a clear and compelling way.
• Ability to work off-hours with occasional evenings, weekends, and/or holidays.

Performance-Based Qualifications

Minimum Requirements

• Bachelor's degree in Analytics, Business, Economics, Statistics, Marketing or a related field. 
• 5 years of experience in ecommerce analytics, digital analytics, or conversion optimization.
• Proven experience driving measurable improvements in conversion rates and digital revenue.

Preferred

• Master's degree in a related field.
• 7 years of experience in a Digital Analyst or similar role.
• Working knowledge of HTML/CSS and CMS platforms