Associate Marketing Manager

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.
 
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.
 
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
 
If you’re interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Sunnyside is seeking an experienced Associate Marketing Manager who will be responsible for managing products through the ecommerce lifecycle, supporting promotions and marketing for the designated region. The product ecommerce life cycle includes multi-system entry and listing management, configurations on the company website, and reconciliation of catalog inventory. As part of the regional marketing team, this position will support brand awareness and promotions for the Sunnyside Florida and Illinois markets.  This position will work closely with cross-functional partners across retail operations, compliance, marketing, and other relevant departments to meet regional needs and deliver results.

CORE JOB DUTIES 

• Support regional marketing campaigns including regional promotions and loyalty programs, brand-building campaigns, new store openings and wholesale brand launches. 
• Provide input and brand expertise in developing the promotions and loyalty activation calendar with key stakeholders. 
• Manage internal and external agency and design partner relationships in service of the development and execution of all brand communications and integrated marketing campaigns across all channels. 
• Assist with regional email and text marketing. Includes editing, proofing, scheduling, and sending email and text campaigns. 
• Support equity marketing initiatives, PR, promotions, 3rd party marketplace strategies and paid media campaigns. 
• Conduct data analysis to assist in measuring effectiveness of marketing and promotional spend. 
• Manage creation and ongoing maintenance of all Products and Strains on Secure Portal including product descriptions, technical data, product features, product imagery, and other attributes. 
• Manage and maintenance of all Products in point-of-sale system including product attributes, technical data, and price points. 
• Execute upon the Standard Operating processes for in-house portal SKU governance process. 
• Work with store managers to ensure timely processing of New Products. 
• Audit Sunnyside.Shop eCommerce site to verify and ensure that product information is properly displayed and presented.  
• Work with Strategy & Analytics team to ensure everyday pricing architecture is accurately display