Senior Manager, Marketing Program Integration

JOB SUMMARY

 

The Senior Manager, Marketing Program Integration  is responsible for leading marketing training, education and communications strategy for property marketers and stakeholders, delivering speed to market for this rapidly evolving discipline. The Senior Manager will focus on onboarding, upskilling, and retaining talent within the property marketing discipline and will identify opportunities for development of new educational resources, partnering closely with Learning & Development and other corporate teams.   This position provides cross-discipline support and connectivity across field marketing operations.  This manager supports the planning, monitoring and execution of field marketing operations.  Responsible for development, launch, and execution of special projects that support critical business objectives 

 

CANDIDATE PROFILE 

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

 

CORE WORK ACTIVITIES

 

Marketing Support

• Lead marketing education and communication strategy and manage key marketing communication vehicles such as webinars, emails, newsletters, conferences etc. 
• Partner with Learning & Development on marketing trainings such as Marketing Unlocked and the Marketing Learning Journey. 
• Identify gaps and areas of opportunity for educational resources that support property marketing efforts and maintain existing resources.
• Own strategy and content for Marketing Central.
• Support the planning, monitoring, and execution of field marketing operations, to include coordinating with external partnerships, developing project plans and dashboards, and supporting marketing leaders in the creation of guidance/directives that drive organizational performance.
• Develop, launch, and execute special projects that support critical marketing business objectives. 
• Conduct qualitative and quantitative data analysis to support consumer operations decision-making and the execution of enterprise initiatives.
• Support in planning high-priority internal and external stakeholder meetings to support stakeholder alignment and business decision-making. 
• Support corporate campaigns that enhance the company’s reputation within the local and regional communities.
• Plan and execute critical partnership initiatives and priority stakeholder meetings. 
• Generate presentations and reports as needed for stakeholders and stakeholder meetings.
• Partner with marketing leaders for escalations, training and support, as well as sharing industry best practices.
• Manage relationships and partnerships with internal and external partners, as well as third-party vendors.
• Develop and present marketing recommendations to marketing leaders and other key stakeholders based on key insights gathered from reporting and audits.
• Maintain up-to-date knowledge of leisure, group, business transient, and ancillary hospitality business, property sales and operations, and associated challenges from the marketing perspective.
• Apply and leverage corporate marketing and digital programs, platforms, and tools to accomplish marketing goals.

 

Project Management

• Research and analyze projects, answer questions related to projects, and perform project cost analysis. 
• Plan and execute strategic initiatives and planning for marketing practices.
• Partner with department leaders to successfully onboard new practices and grow existing practices.
• Prepare special projects reports as they arise.
• Create and maintain project schedules

 

Additional Responsibilities

• Use computer software applications (e.g., Microsoft Office, Excel, PowerPoint, Smartsheet).
• Complete other reasonable duties as requested by leadership.

 

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication - Conveys information and ideas to others in a convincing and engaging ma