GTM Activation (Senior Associate)

Grant Thornton is seeking a Go-to-Market (GTM) Activation Senior Associate to join the team. Approved office locations can be found below. 

As a Senior Associate on the Go-to-Market (GTM) Activation team within our GTM Operations function, you will play a key supporting role in executing GTM initiatives that help us prioritize, engage, and grow client relationships more effectively. Reporting to the GTM Activation Manager, you’ll assist in rolling out new GTM tools, processes, and operational enhancements - ensuring that teams across Sales and Marketing are equipped and ready to adopt them. 

This role blends elements of enablement, process coordination, and change support. You’ll work closely with cross-functional teams including Sales, Marketing, Enablement, Analytics, and our GTM Industry and Geography teams to bring GTM strategies to life at the field level. 

Your Day-to-Day May Include: 

• Supporting the implementation of account tiering strategies to help prioritize efforts on high-potential accounts 
• Assisting in the rollout of GTM process improvements, such as sales crediting updates, practice development guidance, and role clarity 
• Helping maintain and improve GTM playbooks, tools, and activation guides 
• Coordinating with enablement and analytics teams to support the launch and adoption of new GTM dashboards and tools 
• Supporting the execution of target account planning processes and templates 
• Assisting in documenting and socializing GTM role responsibilities to reduce confusion across teams 
• Coordinating training and communications related to new GTM tools and initiatives 
• Helping conduct change impact assessments and gather stakeholder feedback to inform activation plans 
• Drafting internal communications and presentations to support awareness and engagement 
• Collaborating with onshore and offshore teams to track progress, support adoption, and maintain alignment 
• Capturing feedback and documenting lessons learned to support continuous improvement 
• Other duties as assigned 

You Have the Following Technical Skills and Qualifications: 

• Bachelor's degree in Business, Marketing, Communications, or related field 
• 3–5 years of experience in go-to-market strategy, change management, sales enablement, marketing operations, or a related role in a B2B or professional services setting 
• Exposure to GTM or commercial strategy initiatives and interest in operational execution 
• Strong coordination, organization, and project tracking skills 
• Excellent written and verbal communication skills 
• Comfort working with cross-functional teams and navigating ambiguity 
• Ability to work independently and manage multiple tasks in a fast-paced environment 
• Familiarity with change management concepts (formal certification a plus, but not required) 
• Experience with tools such as PowerPoint, Excel, and Microsoft Teams 
• Can travel as needed 

The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Denver, CO and Baltimore, MD offices only is between $96,000 and $144,000 per year. 

The base salary range for this position in the firm’s Washington, DC, Bellevue, WA, Los Angeles, CA, Newport Beach, CA San Diego, CA, and New York, NY offices only is between $103,700 and $155,500 per year.

The base salary range for this position in the firm’s San Francisco, CA and San Jose, CA offices only is between $110,400 and $165,600 per year.

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better. 

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax pr