Senior Brand Manager Whisky DACH

About us

We’re a global leader in premium drinks, the most exciting consumer products space. With over 200 brands and sales in nearly 180 countries, our portfolio has remarkable breadth and depth. Diageo DACH brings together three exciting and diverse markets, each with its own distinctive energy and opportunity. Together, they form a owerhouse region at the heart of Europe, where we are shaping the next chapter of Diageo’s growth story.

 
About the role 

Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of our brands.  

This role sits within the Whiskey brand category team and amongst other tasks you will be the guardian of the worldwide famous Johnnie Walker brand. 

You will drive and manage the creation of the local brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive… 

• Mental availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase 

• Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives 

• Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the annual targets 

Your key responsibilities 

• Drive and manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight 

• Translate strategies into brilliantly driven plans that consistently beat the competition and gain share 

• Own the P&L for the brands across the market.  Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan 

• Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment and within culture. Shape the brand to thrive in a digital environment.  

 About you 

• 8+ years of relevant marketing experience in the DACH market or partly elsewhere 

• Holistic abilities across various marketing growth drivers and brand building as well as a track record of delivering transformational business results 

• Strong commercial acumen with experience owning the P&L

• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

• Existing capability to build genuine relationships built on mutual trust & respect <