Sr. Director, Growth and Customer Marketing

Sr. Director of Growth and Customer Marketing

Location: US, Remote

Global Work Environment: Due to Snappy employees being in Tel Aviv, London and across the US, we schedule all company-wide meetings and events in EST. We do our best to respect and accommodate your personal time. You might be expected to work outside of normal working hours from time to time.

Compensation: We feel passionately about transparency in compensation. Total compensation for this role is market competitive, including a base salary range of $XX,000-XX,000, with an annual target bonus of XX%.

Position Overview:
We are looking for a strategic, results-driven marketing leader to serve as our Sr. Director of Growth and Customer Marketing. This role is pivotal in driving customer acquisition, retention, and expansion across all segments, with a strong emphasis on enterprise strategies. The ideal candidate will have a proven track record of delivering exceptional results in high-growth stage companies, balancing strategic vision with hands-on execution. They will successfully execute marketing initiatives that accelerate revenue growth, deepen customer engagement, and enhance lifetime value. Reporting directly to the CMO, this role will shape and lead critical marketing efforts that drive business growth.

You will:

• Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth across all segments, with a focus on enterprise strategies and Account-Based Marketing (ABM) for high-value clients.
• Own and optimize key marketing channels, including paid search, paid campaigns, event marketing (both online and offline), in-app messaging, and email marketing. Manage marketing budgets effectively to maximize ROI and ensure efficient allocation of resources.
• Lead customer marketing efforts aimed at enhancing retention and driving upsell opportunities. Develop and execute lifecycle marketing strategies, leveraging in-app messaging and personalized communication to deepen customer engagement and increase lifetime value.
• Drive website optimization strategies to enhance user experience, improve conversion rates, and support overall marketing goals. Collaborate with cross-functional teams to ensure the website aligns with business objectives and effectively engages target audiences.
• Own reporting on the impact of growth marketing initiatives and channels, including paid campaigns, events, in-app messaging, and email marketing. Develop, monitor, and communicate key performance metrics such as lead quality, pipeline contribution, and customer acquisition cost (CAC) to measure the effectiveness of these channels and optimize for improved performance.
• Work closely with Marketing Ops to ensure data integrity, optimize marketing processes, and support seamless execution of marketing initiatives. Leverage insights and analytics provided by Marketing Ops to make data-driven decisions, optimize performance, and clearly communicate outcomes to stakeholders.
• Collaborate with Brand and Product Marketing to ensure alignment with brand positioning and messaging in all growth and customer marketing efforts, maintaining consistency and effectively communicating the company's value proposition.
• Champion a culture of innovation and experimentation, exploring new channels, tactics, and technologies to stay ahead of industry trends and drive continuous improvement.
• Build and lead a high-performing growth and customer marketing team, fostering a culture of innovation, collaboration, and results-oriented execution. Mentor and develop team members within your scope to achieve their full potential.
• Partner with Go-to-Market (GTM) teams, Product, Data, and the rest of the marketing team, including Marketing Ops, Brand, and Product Marketing, to ensure cohesive execution of marketing initiatives and alignment with overall business objectives. Work closely with the sales team to support pipeline generation and accelerate deal cycles.

You have:

Experience: Minimum 10+ years in B2B marketing, with a focus on enterprise sales, Account-Based Marketing (ABM), and driving customer acquisition and retention within high-growth, scaling environments. Proven experience in successfully implementing both Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies.Multi-Channel

Campaign Expertise: Demonstrated ability to design and execute integrated, multi-channel campaigns across digital, offline, and partner channels to achieve strategic objectives and drive growth.

Customer Journey Optimization: Proven track record in mapping and optimizing the customer journey across various touchpoints, enhancing engagement, conversion, and reten