Director/ Senior Director, Site Experience and Operations

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

What you do each day:

• Provide strategic vision for the overall site experience, including SEO, conversion rate optimization (CRO) and critical conversion funnels, personalization, and product-led growth (PLG) initiatives.
• Lead SEO initiatives, collaborating with cross-functional teams to implement on-page and off-page optimization tactics, including keyword research, content strategy and optimization, technical SEO, and link building.
• Demonstrate strong analytical thinking and problem-solving skills, capable of leading the team in diagnosing the root causes of site traffic challenges and developing well-structured plans to address them.
• Possess a deep understanding of CRO principles and methodologies, employing data-driven techniques to improve conversion rates across the website.
• Lead the development and execution of A/B testing and optimization strategies, collaborating with cross-functional teams to implement changes that enhance user experience and drive conversions.
• Have expertise in personalization and UI/UX strategies in order to define and execute personalized messaging, dynamic content, and user pathing based on return visitor insights and audience segments.
• Collaborate with Product and Product Marketing to align website experiences with product adoption, product pathing  and user onboarding strategies.
• Lead initiatives to optimize the website for self-serve conversion pathing based on potential value of a customer and desired sales motion.
• Utilize various tools and techniques to gather, interpret and analyze data to draw actionable insights and inform strategic decisions to optimize website performance, including site speed, based on our overall business goals and objectives.
• Implement clear processes, controls, alerts, guidelines, and quality control procedures to uphold consistency, accuracy, and an error-free website.
• Stay updated with industry trends, emerging technologies, and best practices, with the ability to translate them into actionable strategies and to maintain a competitive edge.
• Provide strong leadership and guidance to build and develop a high performing team and to foster a culture of innovation, customer-centricity, and continuous improvement.

Qualifications:

• 7-10+ years experience in site experience and optimization
• Expert knowledge of digital/site experience principles, methodology and tools
• Must be strong technically, analytically and creatively.
• Detail-oriented, conceptual, can work under pressure of deadlines and multi-task.
• Excellent communication skills with the ability to convey complex concepts to non-technical stakeholders, providing clear recommendations and actionable insights to drive performance.
• Desire to work in a collaborative team environment; positive attitude and enthusiasm for getting results.
• Experience working across multiple teams to get the tasks done that show impact on the larger company.
• Experience growing a team, building their skills, coordinating the work, and taking ownership of the program. 
• Experience working with multiple CMS environments to support the team.
• Experience leading and developing individuals and teams of all levels and experience.
• Experience with website analysis using a variety of analytics tools including Google Analytics, Google Search Console, Bing Webmaster Tools, and internal reporting tools, as well as familiarity with third-party SEO analytics tools such as Moz, Ahrefs, SEMrush, Screaming Frog, Sitebulb, etc.
• Desire and ability to keep pace with emerging marketing industry trends and development

Founded in 2013, Housecall Pro helps hom