Vice President of Digital Marketing

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 

Position Overview:

The Vice President of Digital Marketing is responsible for holistically overseeing Dutch Bros’ digital marketing strategy and execution, driving the pace of digital transformation across the organization. They will do so by adopting new technologies, ideas, and strategic partnerships while setting a standard for digital excellence across the entire company.  The role will be instrumental in developing and optimizing our multi-channel loyalty program designed to grow Dutch Bros' customer database, increase guest frequency/engagement and drive incremental sales. The individual in this role will be data-driven and expected to develop best-in-class customer experiences across all customer segments, working in close partnership with cross-functional teams across the organization.  The Vice President of Digital Marketing will also own the mobile app experience and lead the evolution of our enterprise-wide Order Ahead initiative as well as the longer term digital technology roadmap.

Job Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)

• 10-15+ years of increasingly senior marketing roles and experience in multi-unit retail or restaurant designing loyalty programs and/or digital user experiences at scale

• Proven experience in a senior digital marketing role, with a focus on consumer brands, ideally within the food & beverage or retail sectors

• Expertise in digital marketing strategies including ecommerce, mobile marketing, social media, SEO, and customer engagement

• Strong leadership skills with a track record of managing and mentoring high-performing teams

• Proficient in using data and analytics tools (e.g., Google Analytics, CRM, and marketing automation) to drive insights and optimize performance

• Creative, collaborative, and passionate about connecting with customers through digital platforms

• Experience hiring, leading, challenging, and coaching a team of marketers for high performance

• Strong executive presence

• QSR or fast paced consumer retail experience preferred

Location Requirement: 

This role is located in the Greater Phoenix area. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Key Result Areas (KRAs):

• Develops the vision, strategy, and roadmap for Dutch Bros' customer loyalty program across multiple consumer touchpoints and oversees day-to-day execution that drives customer retention

• Leads martech product roadmap and all owned channel marketing for the organization including strategy and execution against core digital properties, i.e., CRM, web, SEO, online ordering, SMS, and mobile app

• Designs and executes demand generation and lifecycle marketing strategies targeting specific audiences to drive conversion and oversees marketing systems and technology to support these activities

• Drives holistic ecommerce strategy and execution for the business including partnering with IT to select and manage technical development partners and delivery of best in class UX/UI

• Leads gift card program strategy including national rollout of program at retail

• Leverages marketing analytics to measure the effectiveness of campaigns, optimize marketing spend, and drive key performance metrics

• Manage the digital marketing budget, ensuring efficient resource allocation to maximize ROI and digital impact

• Leads a team of high-performing digital marketers and cultivates a bench of leadership and talent to deliver results and support future growth

• Presents actionable insights and strategic recommendations to executive leadership, influencing key decisions on marketing investments, customer engagement, and growth opportunities.

• Delivers annual traffic and sales plan through effective use of digital marketing

Skills:

• Leadership and Team Management

• Analytica